Lions, panthers, eagles, bears and jaguars are known for their aggressive tendencies and their ability to take on predators, but what does it mean when these animals – and many others – are associated with NFL teams? Marketing professor Timothy Dewhirst tackles this topic in the Globe and Mail [1], discussing the meaning behind some of the most powerful brands in the league on the most important weekend of the season.
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The Gordon S. Lang School of Business and Economics at the University of Guelph is committed to developing leaders with a social conscience, an environmental sensibility and a commitment to their communities. We offer a wide range of specialized programs in business and economics across undergraduate, graduate and professional education.
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