Research from marketing and consumer studies professors is helping industry professionals make more effective decisions at work thanks to enhanced knowledge of marketing analytics. Recently, at the Harnessing Analytics Symposium, marketing practitioners connected with University of Guelph researchers to learn how they can create better campaigns and new product offerings by leveraging pertinent data.

Throughout the full-day event, attendees heard from three University of Guelph marketing experts about their recent research and also had the opportunity to engage in helpful conversations with their peers about their experiences and challenges they are currently facing with analytics.