With the spread of COVID-19 resulting in the closure of all non-essential services and organizations, one of the hardest-hit sectors was the collocated live experience economy. The Lang School’s International Institute for Sport Business and Leadership [1] (IISBL) was a partner on a recent study that explored the impact of COVID-19 on Calgary’s Live Experience Economy.
The collocated live experience economy, a sector where a minimum of 50% of products or services revenue is dependent on both the live experience producer and their customers being collected in the same physical space, incorporates nine sectors: organized sport, active recreation, arts and culture, food services, retail, and personal care services.
The authors of the study included two Lang professors, Dr. Nadège Levallet and Dr. Norm O’Reilly. The lead author, Dr. David Finch of Mount Royal, is also an adjunct professor at the University of Guelph and a Fellow of the IISBL.
