1
00:00:00,000 --> 00:00:01,160
[Music plays; Michael Sharpe standing in field]

2
00:00:01,300 --> 00:00:09,960
Michael: “It's probably safe to say we definitely feel
like we accumulate more heat units on an annual basis than we used to.”

3
00:00:10,140 --> 00:00:18,060
[Music plays; camera flies over a farm field and text comes onto screen reading: “A changing climate presents new challenges for agriculture. Coupled with changing demographics and demand, Canadian farmers need to adapt quickly and efficiently.]

4
00:00:18,340 --> 00:00:30,340
[Music plays; Video switches to Michael standing in field]
Michael: “Society demand is I want to have that
option. I want to have that flexibility. Maybe it’s organic, maybe it’s non-GMO, maybe it’s sugar-free. Well, somebody has to produce all that stuff.”

5
00:00:32,060 --> 00:00:46,240
[Music changes to upbeat; video of Andrew Nixon talking to Michael in a field. Text comes onto screen reading: “This is Andrew Nixon. Andrew’s research explores the governance of change in agriculture, helping farm managers efficiently integrate new crops and practices.]

6
00:00:46,580 --> 00:01:00,600
[Music plays; video of Andrew working in a greenhouse]
Andrew: “What I want to do is be able to create a
model for those managers to follow and being able to network with a number of different people across that value chain to be able to introduce that product or technology much more efficiently than before.

7
00:01:00,600 --> 00:01:09,920
[Music plays; video of Andrew talking to professor in green house. Text comes onto screen reading: “His research has garnered funding from various agencies, including the Government of Canada via SSHRC. Sustainability is built into the DNA of Andrew’s research.”]

8
00:01:09,960 --> 00:01:33,770
[Music plays; video of Andrew sitting in an office]
Andrew: “I think sustainability, you know it's
definitely a buzzword, but there is meaning behind it. The research that I do wants to really drive that as something actionable and not just something that you can put on a label or a marketing campaign.”

9
00:01:33,770 --> 00:01:34,000
[Music plays; overhead video of a farmer’s field. Text comes onto screen reading: “Business must play a leading role in creating change for good.”]

10
00:01:34,001 --> 00:01:38:259
[Music plays; video Michael standing in field]
Michael: “Economics, at the end of the day, often
dictate some of the things that we do.”

11
00:01:38,260 --> 00:01:44,680
[Music plays; video of Andrew in office]
Andrew: “My name is Andrew Nixon. I did my undergrad at the University of Guelph and I just started my masters.”

12
00:01:44,680 --> 00:01:46,560
[Music fades; U of G business logo comes onto screen; logo reading: “Improve Life Through Business”]