1
00:00:00,000 --> 00:00:09,200
[Music plays; images of Collective Arts brewery flash on screen]

2
00:00:09,460 --> 00:00:14,580
[Music plays; photo of Matt Jonhston on screen]
Matt Johnston: I'm Matt Johnston I'm one of the two co-founders of Collective Arts Brewing

3
00:00:14,580 --> 00:00:18,119
[Music plays; photos of Collective Arts Brewing flash on screen]
Matt Johnston: We started Collective Arts Brewing with a big vision. Not to be too philosophical but

4
00:00:18,119 --> 00:00:22,560
[Music plays; photos of Collective Arts Brewing flash on screen]
Matt Johnston: we believe that a creative world's better world; it is all about collaboration in

5
00:00:22,560 --> 00:00:29,890
[Music plays; photos of Collective Arts Brewing flash on screen]
Matt Johnston: this sort of grassroots movement. The artists inspire us and push us

6
00:00:33,170 --> 00:00:38,760
[Music plays; photos of Collective Arts Brewing flash on screen]
Matt Johnston: When we launched we had one beer, Rhyme and Reason extra pale

7
00:00:38,760 --> 00:00:41,420
[Music plays; photos of Collective Arts Brewing flash on screen]
Matt Johnston: and it had 93 different pieces of art.

8
00:00:41,560 --> 00:00:43,960
[Music plays; text on screen: "Collective Arts products are now available Matt Johnston: across Canada and internationally."

9
00:00:44,120 --> 00:00:49,110
[Music plays; photos of Collective Arts Brewing flash on screen]
Matt Johnston: Artistry and creativity is global, craft beer is global; so we like the idea of seeding

10
00:00:49,110 --> 00:00:51,080
[Music plays; photos of Collective Arts Brewing flash on screen]
Matt Johnston: our brand around the world.

11
00:00:51,080 --> 00:00:55,180
[Music plays; images of Collective Arts Brewery flash on screen]

12
00:00:55,440 --> 00:01:00,390
[Music plays; photos of Collective Arts Brewing flash on screen]
Matt Johnston: I do a lot of hiring, and there's certain cultural aspects that come out

13
00:01:00,390 --> 00:01:04,619
[Music plays; photos of Collective Arts Brewing flash on screen]
Matt Johnston: of universities and I still - to this day - I love the graduates coming out of

14
00:01:04,619 --> 00:01:09,270
[Music plays; photos of Collective Arts Brewing flash on screen]
Matt Johnston: Guelph. They're very down-to-earth but very driven individuals and I think

15
00:01:09,270 --> 00:01:13,940
[Music plays; photos of Collective Arts Brewing flash on screen]
Matt Johnston: that very much fits the culture of our company as well

16
00:01:13,940 --> 00:01:20,620
[Music fades; screen fades to white with Improve Life Through Business logo]