Academics | Sports Management | Gordon S. Lang School of Business and Economics

Academics | Sports Management

Engage with global leaders in sport business education while gaining the essential management, business, and leadership skills that will place you in high demand in today’s global sports industry.

The Gordon S. Lang School of Business and Economics at the University of Guelph offers a number of academic programs that cater to students searching for a career in sports management.

Bachelor of Commerce (B.Comm)

  • Lang's School of Hospitality, Food and Tourism Management offers a Sport and Event Management major within the BComm program. Read more.
  • The Guelph Sports Management Student Association provides all U of G students with opportunities to network with leaders in the sports management industry. The student group offers career nights, case competitions and other events for students interested in exploring the sports business industry. Learn more.

Graduate programs

MSc in Marketing and Consumer Studies: This research focused graduate program analyzes how and why consumers behave the way they do. 

MSc in Tourism and Hospitality:  Housed in our renowned School of Hospitality, Food and Tourism Management, this program explores how tourism and hospitality can help improve communities and the local economy.

PhD in Management: This graduate program offers three specializations in marketing and consumer behavior, services management and organizational leadership

Align your career aspirations with one of our faculty who specialize in sport management, branding and tourism.