Student competition welcomes plant-based innovations

Illustration of a lightbulb with a green leaf within it

Project SOY was designed as an annual contest that harnesses students' creative power to develop new products and marketing strategies for soybeans. In 1996, Project SOY – a joint initiative between a Guelph-based soybean seed company, First Line Seeds, led by industry pioneer and U of G alumnus Peter Hannam and the U of G - was introduced to help maintain the momentum of the soybean industry, raise the production and awareness of the crop and find diversified uses and markets for soybeans. 

Project SOY has a twenty-three-year history with University of Guelph.

In the twenty-fourth year of the Project SOY program (2019-20), students will have an opportunity to innovate across a broader scope. The program has evolved beyond soy to include other plant-based species – Project SOY Plus, where the SOY acronym represents Sustainable Opportunities for You.

The program is open to University of Guelph and Ridgetown Campus students at the diploma, undergraduate and graduate levels. Students across a wide range of disciplines are encouraged to explore new plant-based applications in an environment that promotes experiential learning.

Project SOY Plus submissions will be judged by University of Guelph stakeholders at a finale event for the opportunity to win cash prizes.

Once the program concludes, students will be encouraged to further enhance and develop their plant-based innovations with on-campus innovation centre resources for commercialization and market potential.

For more information, please contact:

Sean Mitchell
Project SOY Coordinator,
Rm 451 University Centre
University of Guelph
Guelph ON N1G 2W1