Guelph Gym Gets a New Name

Posted on Thursday, January 29th, 2015

GUELPH–One of the city's highest profile fitness centres, The Athletic Club, has changed its name.

It's now Movati Athletic.

"Movati stands for "Movement" and "Motivation," the perfect name for this dynamic new chapter in our story," the centre's Facebook page announces.

Renovations are also underway to several areas of the fitness centre and gymnasium off Stone Road, an online schedule reporting the work began Dec. 8 and concludes Friday.

"They're doing quite a bit of renovating," member Angie Morrison of Guelph, welcoming the developments.

"I think change is always good," Morrison said. She also liked the name combining movement with motivation.

"I totally understand that," Morrison said.

Less enamoured was Claudine Darveau-Thorn, a member until recently, when she became too busy operating an area business.

"Athletic Centre was a much better name for it," she said.

News reports and a law firm's case summary indicate the chain, created in 1997 in London, Ont. and boasting a dozen locations, lost a trademark dispute in Federal Court in July with the Ottawa Athletic Club, a fitness centre operating since 1976 in the nation's capital.

Only the name is changing and all 11 locations are to remain open (with a 12th to be added next year), Movati chief executive Chuck Kelly was quoted stating in an email from the firm's public relations company, the GCI Group in Toronto. Regarding renovations "the Guelph club is in the middle of an upgrade."

The email indicated new signage will be rolled out in the coming months to reflect the name change.

The size of the Guelph membership was not divulged by the private firm.

The Guelph fitness club opened in 2006 at the corner of Stone Road and Research Lane, close to the Delta Guelph Hotel and Conference Centre.

vkirsch@guelphmercury.com

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