Course Description 
1997-98 Associate Diploma Calendar
Course Description
| 04-312 Business Marketing F(3-0) |
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An introduction to the marketing concept including the people and the activities involved in the distribution of goods and services from the producer to the consumer. Specific topics include choosing effective channels of distribution, developing the advertising program, pricing the product and salesmanship. |
| Prerequisites: 04-211 |
| Exclusions: 02-027 |
| Location: Alfred, Guelph, Kemptville, Ridgetown |
 Course Profile
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| 1997-98 Associate Diploma |
![[Table of Contents]](file:///c:\watage\convert\images\toc.gif) ![[Index]](file:///c:\watage\convert\images\index.gif) ![[Glossary]](file:///c:\watage\convert\images\glossary.gif)
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Last revised: April 25, 1997. Contact: ccrenna@registrar.uoguelph.ca.