University of Guelph 1998-99 Diploma Program Calendar

Course Description

02-027 Business Marketing F(3 0) [0.50]

The people and the activities involved in the distribution of goods and services from the producer to the consumer. Specific topics include choosing effective channels of distribution, developing the advertising program, pricing the product and salesmanship.

Prerequisites: 02-032
Course Profile


1998-99 Associate Diploma Calendar
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Last revised: March 17, 1998. Contact: sdorr@registrar.uoguelph.ca.