University of Guelph 1998-99 Diploma Program Calendar

Course Description

04-313 Sales and Sales Management F(2-1) Alfred, Kemptville, Ridgetown; W(2-1) Guelph [0.50]

An overview of personal selling in today's business environment with particular emphasis on skills needed to present an effective sales presentation. Buyer motivation and behaviour will be discussed along with managing time and sales territories.

Prerequisites: 10 semester courses
Exclusions: 02-028
Location: Alfred, Guelph, Kemptville, Ridgetown
Course Profile

1998-99 Associate Diploma Calendar
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Last revised: March 17, 1998. Contact: