Course Description

30-310 Marketing F(4-0) [0.50]

An introductory course in marketing as it relates to food and nutrition services. Emphasis will be placed on assessing consumer behaviour in today's highly competitive markets. The market mix, the marketing process and strategy planning are included. Product/service marketing from beginning to end is covered in a special class project.

Location: Alfred, Kemptville

Course Profile

1998-99 Associate Diploma Calendar

Last revised: March 17, 1998. Contact: sdorr@registrar.uoguelph.ca.