University of Guelph 1999-2000 Diploma Program Calendar

Course Description

AGEC*0270 Business Marketing F(3 0) [0.50]

The people and the activities involved in the distribution of goods and services from the producer to the consumer. Specific topics include choosing effective channels of distribution, developing the advertising program, pricing the product and salesmanship.

Prerequisites: AGEC*0320
Course Profile


1999-2000 Diploma Program Calendar
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Last revised: January 1999.