University of Guelph 1999-2000 Diploma Program Calendar

Course Description

DAGR*3120 Business Marketing F(3-0) [0.50]

An introduction to the marketing concept including the people and the activities involved in the distribution of goods and services from the producer to the consumer. Specific topics include choosing effective channels of distribution, developing the advertising program, pricing the product and salesmanship.

Prerequisites: DAGR*2110
Exclusions: AGEC*0270
Location: Alfred, Guelph, Kemptville, Ridgetown
Course Profile


1999-2000 Diploma Program Calendar
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For general calendar inquiries contact: sdorr@registrar.uoguelph.ca

For Diploma Program inquiries contact: OAC Liaison Officer

Last revised: January 1999.