IX. Graduate Programs

Marketing and Consumer Studies

Faculty and graduate students in the Department of Marketing and Consumer Studies share a focus on the multi-disciplinary examination of consumer behaviour and marketplace phenomena. The fields of emphasis are:

  • Consumer Behaviour

  • Marketing

Central to the department's research and graduate teaching program is to help key stakeholders (businesses and policy makers) make informed decisions, formulate effective strategies and policies, improve economic welfare, and facilitate sustainable development by advancing their understanding of consumer decision making and consumer well-being. The department's graduate program leads to the master of science degree in marketing and consumer studies with a strong focus on theory and advanced methodologies.

University of Guelph
50 Stone Road East
Guelph, Ontario, N1G 2W1