IX. Graduate Programs

Tourism and Hospitality

Graduate Diploma Program in Tourism Research

The objective of the Graduate Diploma is to provide highly focused training in tourism research, including theoretical concept assessment, conceptual model development, methodology selection, research design, data analysis, and presentation of results. The intention is to equip students with the necessary skills to identify optimal solutions and justifiable recommendations for employers, customers or other researchers. The diploma program is designed to meet the needs of students who want to extend their knowledge of tourism research beyond the level they obtained while taking their undergraduate degree. It also offers alternate entry criteria and the opportunity to transfer to the MSc, depending on individual academic performance in courses and an application.

Admission Requirements

Applicants for the GDip in tourism research are required to have completed a four year honours degree with a minimum of B+ average or equivalent, from a recognized post-secondary institution.

All applicants should have a GMAT score of 550 or better or a minimum GRE score of 150 (Verbal) and 159 (Quantitative) (On the previous scale: Minimum 1200 with a minimum verbal score of 450 or better).

Applicants also need to have an academic or industry background in tourism, the social sciences, humanities or professional/business related programs in allied areas such as hospitality, travel, human resources, marketing or consumer studies. For applicants who did not major in these areas in their undergraduate degree or diploma, additional prerequisites may be required.

Any applicant who believes that their experiential learning may compensate for a lack of academic standing and thus not meet the University’s minimum requirements may contact the Graduate Program Coordinator regarding alternative admissions criteria, which normally would require at least 5 years in a research or equivalent position in industry.

Diploma Requirements

All students must complete three core courses and three restricted electives. The three core courses cover topics dealing with the theories, methods, contemporary issues, and research applications in tourism and hospitality. The three restricted electives include: one quantitative methods course; one qualitative methods course; and one topic course. All are to be chosen in consultation with the School’s Graduate Program Coordinator.

Core Courses

TRMH*6100 [0.50] Foundations of Tourism and Hospitality
TRMH*6200 [0.50] Contemporary Issues in Tourism
TRMH*6310 [0.50] Research Applications in Tourism and Hospitality

Restricted Electives

One of the following quantitative research methods courses:

MCS*6050 [0.50] Research Methods in Marketing and Consumer Studies
SOC*6130 [0.50] Quantitative Research Methods
PSYC*6060 [0.50] Research Design and Statistics
TRMH*6290 [0.50] Research Methods for Tourism and Hospitality
Or with permission
GEOG*6090 [0.50] Geographical Research Methods I
One of the following qualitative research methods courses:
MCS*6080 [0.50] Qualitative Research Methods
ANTH*6140 [0.50] Qualitative Research Methods
SOC*6140 [0.50] Qualitative Research Methods
Or with permission
FRAN*6020 [0.50] Qualitative Methods
One of the following topic courses:
HTM*6300 [0.50] Hospitality and Tourism Marketing
HTM*6600 [0.50] International Tourism and Tourism Marketing
TRMH*6250 [0.50] Tourism and Sustainable Development
TRMH*6270 [0.50] Data Mining Practicum
Or other courses as appropriate depending on availability

Transfer to MSc in Tourism and Hospitality

Candidates admitted to the graduate diploma who wish to transfer to the MSc once they have commenced their program of study, must achieve a minimum grade of 75% in the three compulsory courses, and no mark less than 70% across all courses.

University of Guelph
50 Stone Road East
Guelph, Ontario, N1G 2W1