XI. Course Descriptions

Media Studies

MDST*1020 Communications Perspectives F (3-0) [0.50]
This course provides an overall introduction to communication examining the communication process from a theoretical and historical perspective. Students study communication in oral and literate societies before examining the impact of technological change, from the introduction of the printing press to the digital age.
Equate(s): AHSS*1060
Restriction(s): AHSS*2190. Registration in the B.A.A. (MS) program.
MDST*1030 Visual Communication and Design W (3-1) [0.50]
This course is an introduction to the theory and practice of visual design as a form of social communication in print and broadcast media. The course enables students to develop skills in visual design and to develop the critical tools necessary to apply those skills.
MDST*1050 Introduction to Media Writing F (3-0) [0.50]
This interdisciplinary course covers the theory and practice of writing and editing for media publications and public relations purposes. It examines the usefulness of these types of communication and analyzes the differences in journalistic and public relations intent. Students study and practice writing news stories, news releases, speeches, and other forms of media writing.
MDST*1070 Photography and Digital Imaging F (3-0) [0.50]
This course introduces students to the contexts necessary to understand the roles and purposes of photography and their impact on the mass media. It examines the evolution of photography in its historical context through to modern electronic image-making. Students combine practical photo-based projects with the art and vocabulary of image-making, critiquing and photographic communication.
MDST*1100 Introduction to Journalism & Digital Storytelling F (3-0) [0.50]
This course traces the history of journalism from ancient times to the networked digital age, exploring how political, economic, social, legal and technological contexts have shaped the news media and vice versa. Students learn the core concepts of journalistic theory, practice and ethics, how these are deployed across various media platforms. Students are also introduced to the components and practices of transmedia storytelling.
MDST*1200 Introduction to Marketing & Public Relations W (3-0) [0.50]
This course will introduce students to the historical and social contexts of advertising, marketing and public relations. It will explore how practices, theories, ethics and regulation have evolved, as well as the differences and similarities among promotion, marketing, advertising and public relations. Students will learn how practitioners deploy theories of communication to persuade audiences and to create and reinforce brand identity. They will examine the wide range of tools and methods these practitioners use, and create an integrated communications plan that demonstrates their knowledge of these methods.
MDST*2000 News Gathering F (3-0) [0.50]
This course examines the role of the journalist in communicating public intelligence and the basic principles of news writing. Emphasis is placed on recognition of news values and on the development of clear, concise writing, research skills and effective interviewing techniques.
Prerequisite(s): (MDST*1050 or MDST*2080), (MDST*1080 or MDST*1100)
MDST*2020 Media Structure and Policy F (3-0) [0.50]
Students study the diverse organizational and industrial structures of the press, electronic media and cultural industries and examine the ways in which those industries have been controlled by regulatory policies and agencies. With the emergence of the Internet and new information technologies in a globalizing world, students assess whether the traditional role of the state in regulating media continues to be relevant or even possible.
Prerequisite(s): MDST*1080 or MDST*1100
MDST*2030 News Editing and Writing F (2-3) [0.50]
Students focus on the fundamental elements of writing, style and copy editing which form the basis of all journalism. Students identify and fix common spelling, grammar and syntax errors in their own and colleagues’ writing and communicate the needed changes in a clear and positive manner. An understanding of news values aids in the selection and writing of stories for publication. Assessment of audience and regional differences guides students in news judgment and selection. Headline and cutline writing and knowledge of story structure, readability and design elements help students create complete story packages.
Prerequisite(s): MDST*1030, MDST*1050, MDST*1070, (MDST*1010 or MDST*1100)
MDST*2040 Media Relations F (3-0) [0.50]
Students examine the role and practices of the media as they relate to public relations. They learn how to develop targeted media relations strategies to achieve organizational goals, and learn the tools required by public relations practitioners to proactively and reactively work with the media. Using a combination of lectures and writing labs, students gain a theoretical understanding of media relations while creating relevant communication to targeted media.
Prerequisite(s): MDST*1080 or MDST*1200
MDST*2050 Specialized Reporting W (3-0) [0.50]
This course introduces students to the concept and practices of specialized reporting. Students examine the structure of government in Canada, Ontario and municipalities. They learn how to cover Queen’s Park, municipal councils, the police and the courts, using journalistic skills and research methods to get the information they need. The course also discusses how to cover business (including the business of sports and the arts) and labour news, and studies how economic forces create and shape such news stories. Students also begin studying opinion writing – both editorial and critical reviews.
Prerequisite(s): MDST*2000, MDST*2030
MDST*2060 Marketing Communications F,W (3-0) [0.50]
Students develop an understanding of marketing objectives as key elements of Public Relations. Students examine the marketing mix and analyze integrated marketing communication. Application of planning techniques and forecasting trends is covered.
Prerequisite(s): MDST*1080 or MDST*1200
MDST*2070 Digital Design I W (2-2) [0.50]
This course introduces students to the current tools used in the development of visual design and develops skills in practical manipulation of these applications. The course also develops skills in research and critical analysis related to culturally-based communication in local, national and international contexts.
Prerequisite(s): MDST*1030
MDST*2080 Media Writing F (3-0) [0.50]
This interdisciplinary course covers the theory and practice of writing and editing for media. It examines the usefulness of these types of communication and analyzes the differences in intent. Students study and practice writing news stories, news releases, and speeches for a variety of media platforms.
Prerequisite(s): 2.00 credits including (1 of MDST*1080, MDST*1100, MDST*1200)
Restriction(s): MDST*1050
MDST*2130 Photographic Practices: Theory and Printing F (3-2) [0.50]
This course introduces students to the theory of digital and chemical based materials and processes and the practical application of digital printing. Exposure, shooting and file management are examined in an effort to help students become proficient at producing quality images with their digital cameras. The densitometry of traditional media and digital file technologies are investigated and tested to understand the limitations and dynamic range of the associated materials. Digital inkjet output is explored, giving the student the necessary skill in producing correctly sized and tonally expressive prints.
Prerequisite(s): MDST*1070
Restriction(s): Registration in B.A.A. (MS) program.
MDST*2210 Image Processing: Capture and Manipulation F,W (3-2) [0.50]
This course will introduce students to historical photographic practices and image processing, theory, practice and technique using digital cameras. Students will learn to use manual controls of digital cameras to control exposure, movement and depth of field as well as learn basic techniques of file management, digital and historical printing procedures, image software use and lighting techniques. Design and composition will be emphasized. The course is designed to provide students with the skills to use image capture as a tool for self-expression and visual communication, to encourage visual literacy and creativity and to help students become proficient at producing quality digital images.
Prerequisite(s): MDST*1070
Restriction(s): Registration in B.A.A. (MS) program.
MDST*2510 Studio Lighting Fundamentals F (3-2) [0.50]
In this course students cover the fundamentals of applied studio lighting, an essential component of photographic techniques. They are introduced to lighting controls and lighting patterns for the human anatomy and tabletop products. Students also study lighting in the contexts of history and issues related to business.
Restriction(s): Registration in B.A.A. (MS) program.
MDST*3000 Magazine Writing, Editing, and Research W (3-2) [0.50]
Students explore all aspects of magazine writing and editing in this course, including developing sources, leads, interviews, and research techniques. Students also analyze the current Canadian magazine market and the impact of the magazine industry in Canadian society. Theories of media and technology examined in previous courses are applied as students choose feature-writing topics, study audience analysis, and debate media ethics.
Prerequisite(s): MDST*2000
MDST*3010 Fundraising Principles and Practice F (3-5) [0.75]
In this course students demonstrate knowledge of communication strategies for work in various public relations sectors, including non-profit, corporate, foundation, and branches of government. Students study how to prepare grant proposals, sponsorship requests, relationship marketing initiatives, capital campaign strategies, and planned giving programs, and acquire practical skills associated with evaluating requests and proposals. They also analyze the historical and social contexts of fund raising. Assigned field placement activities are part of this course.
Prerequisite(s): MDST*2010
MDST*3020 Television Broadcasting W (3-2) [0.50]
This course introduces students to the particular styles of writing and gathering news for radio and television, and to the differences between writing for the ear and for the eye. Students also learn how to use cameras, sound, and editing equipment and will shoot and edit their own video. The course examines the work of professional reporters working at local television stations, and requires students to analyze and critically evaluate the effectiveness of newscasts.
Prerequisite(s): MDST*2000
MDST*3030 Event Management W (3-1) [0.50]
Special Events play a vital role in virtually every sector of public relations. In this course students develop their analytical, organizational, and creative thinking skills as they individually prepare detailed special event plans and, as a group, organize, execute, and evaluate an event on behalf of an external client. They develop event themes, select appropriate venues, prepare budgets, explore protocol and etiquette issues, and select appropriate evaluation techniques. Students also tour a facility to examine its administrative, catering and meeting/convention services facilities.
Prerequisite(s): MDST*1080 or MDST*1200
MDST*3040 Perception, Power, and the Media F (3-0) [0.50]
Using an interdisciplinary approach, this course critically examines how the media construct, reinforce, and maintain perceptions of the world and attitudes towards society. The link between media-constructed perception and social and political power is examined and critiqued. Students are encouraged to evaluate their own roles as both citizens and future media practitioners.
Prerequisite(s): 7.50 credits
MDST*3060 Public Affairs F (3-0) [0.50]
In this course, students will acquire a working knowledge of the roles and functions of governments in governing Canada, from a public affairs perspective. Students will analyze the range of strategies and comprehensive communications tools that are utilized by the public affairs community to influence change in government, as part of a major research paper and in group presentations. On the government side, students will study how Canada’s multi-party, three level political systems coincide with bureaucratic structures to drive major decision-making and the parliamentary legislative process.
Prerequisite(s): 10.00 credits
Restriction(s): Registration in the B.A.A.program.
MDST*3080 Writing for Public Relations I F (0-4) [0.50]
This course concentrates on the development of the specific types of writing skills required of public relations professionals with an emphasis on work that is clear, concise, and complete. Students have the opportunity to analyze and write several public relations vehicles including news stories, features, public service announcements, biographies, brochures, newsletters and news releases.
Prerequisite(s): (MDST*1050 or MDST*2080), (MDST*1080 or MDST*1200)
MDST*3100 Corporations and Agencies F (3-0) [0.50]
In this course students study about large corporations, public relations agencies and small business. Course material covers a wide variety of business concepts and terminology including accounting, finance, structure and legal considerations. Students expand their knowledge by reading the business section of the daily newspaper. Given parameters, students work in teams to develop and present a business plan for their own Public Relations agency.
Prerequisite(s): (MDST*1080 or MDST*1200)
Restriction(s): Registration in B.A.A. (MS) program.
MDST*3110 Intermediate Theory and Location Photography W (3-3) [0.50]
This course is designed to develop students’ proficiency in professional portable and studio electronic flash photography. Exposure control through digital and traditional “Zone System” is also studied along with Digital colour management as it applies to analog and digital photography. Assignments require students to apply the principles and practices taught in this course.
Prerequisite(s): 7.50 credits, MDST*2510
MDST*3120 Digital Design II W (3-0) [0.50]
The course focuses on process, word/image interaction, meaning, hierarchy and the impact of dimensional form on effective communication. Students will learn to distill complex ideas into concise and convincing two and three-dimensional elements through a series of experimental projects. All studio-based assignments require research and presentations that include verbal, written and visual components. The course will integrate current software and tools in both physical and virtual environments.
Prerequisite(s): MDST*2070
MDST*3130 Applied Commercial and Studio Portraiture F (3-2) [0.50]
In this course students explore more advanced lighting and camera techniques as applied to both commercial catalogue and studio portraiture. The course also is designed to provide students with an understanding of the business side of both commercial and portrait photography and the evolution of styles in these fields. In addition, it offers insights into career opportunities.
Prerequisite(s): 7.50 credits, MDST*2510
Restriction(s): Registration in the B.A.A. program.
MDST*3140 Intermediate Commercial and Studio Portraiture W (3-3) [0.50]
This course continues to examine the advanced lighting techniques used in advertising, commercial, and consumer portrait photography. Composition of photographs, layouts, business, history, projects and critiques challenge the student to enter into a professional level of production in these fields. Some location work with a professional photographer is included in this course.
Prerequisite(s): MDST*3110, MDST*3130
Restriction(s): Registration in the B.A.A. program.
MDST*3150 Advanced Prepress and Digital Imaging F (3-3) [0.50]
This advanced editing course is a continuation of earlier Photoshop activities and is designed to add to the working proficiency of the student in this software. In addition, the student acquires in-depth knowledge of how the digital studio of today handles its production flow and prepress needs.
Restriction(s): Registration in B.A.A. (MS) program.
MDST*3160 Industrial Location Production W (3-3) [0.50]
This course is designed to provide the advanced techniques associated with location photography. In addition, students are exposed to advanced location lighting associated with architecture, location fashion, editorial and interiors photography.
Prerequisite(s): MDST*3110, MDST*3130
Restriction(s): Registration in the B.A.A. program.
MDST*3170 Writing for Public Relations II W (3-0) [0.50]
Students build on the skills learned in MDST 3080 Writing for Public Relations I. Writing for both traditional and electronic public relations vehicles is examined. Students have the opportunity to analyze and write several public relations vehicles including news releases, pitch letters, feature articles, promotional brochures and on-line newsletters. In-depth research for assignments is required.
Prerequisite(s): MDST*3080
MDST*3180 Radio Broadcasting F (3-2) [0.50]
This course introduces students to the radio industry in Canada, and the unique characteristics of radio as an information medium. Students study the basic skills required to produce various forms of information radio, including broadcast writing, interviewing and the use of sound and clips. They also practice audio editing, using digital software. The course provides an overview of journalistic radio formats, compares private and public radio, and requires students to analyze and evaluate their differences.
Prerequisite(s): (MDST*1080 or MDST*1100)
Restriction(s): Registration in B.A.A. (MS) program.
MDST*3210 Videography I F (3-2) [0.50]
This introductory, intensive hands-on course engages students in the techniques associated with planning, shooting and editing video for corporate communication purposes. Students will work with industry standard production equipment and software to produce technically proficient short documentary and dramatic projects in a variety of formats. In the process, they will learn the terminology, mechanics and aesthetics of planning, lighting, shooting, editing.
Prerequisite(s): 10.00 credits
MDST*3220 Client Relations & Project Management W (3-0) [0.50]
In this course students will acquire the business planning and project management skills required for business. Topics include business planning, use of project management software, strategic thinking, project planning principles, conflict resolution, problem-solving and negotiation skills.
Prerequisite(s): 12.50 credits
MDST*3230 Fundamentals of Media Management F (3-0) [0.50]
This course provides an overview as well as a foundation in the fundamentals of media management. The basic functions of media as a business and management to be examined include: operations, human resources, advertising sales and marketing, finance, and strategic management. Business ownership, competition within a digital environment, and the political and economic realities of media as a business in Canada today will also be discussed.
Prerequisite(s): AHSS*1080, MDST*2020, (AHSS*2190 or MDST*1020), (MDST*1080 or MDST*1200)
Restriction(s): Registration in the B.A.A. (MS) program (MB) specialization
MDST*3250 Web Design for Digital Communication I F (3-0) [0.50]
In this course students will acquire the knowledge needed to respond to a requirements document and build a Web site, using Cascading Stylesheets (CSS), XHTML and JavaScript. Students will be required to write, edit, and create content.
Prerequisite(s): AHSS*3080
MDST*3260 Production Design I W (3-0) [0.50]
This course provides an introduction to the creative aspect of production design in visual communication. The creative process is traced from the creative brief to the finished artwork in a variety of media platforms.
Prerequisite(s): MDST*2070
MDST*3270 Fundamentals of Media Marketing F (3-0) [0.50]
This course provides an overview as well as a foundation for further studies of all aspects of marketing as practiced in Canada today. Product, price, promotion and distribution frameworks are examined both as separate and integrated subsets of the marketing mix within strategies oriented toward satisfying consumer wants and needs to achieve organizational objectives. Students will develop a specific marketing plan as well as related marketing strategies.
Prerequisite(s): AHSS*1080, MDST*2020, (AHSS*2190 or MDST*1020), (MDST*1080 or MDST*1200)
Restriction(s): Registration in the B.A.A. (MS) program (MB) specialization
MDST*3280 Media Advertising I F (3-0) [0.50]
This course provides an overall introduction to the function of advertising. The course examines the advertising process, its role, use, methods, purposes and limitations in addressing the strategic objectives of organizations or companies. The role and responsibilities of client management and agencies are discussed with focus on the development of ethical and socially responsible advertising programs. Media planning and budgeting as well as selecting the right media mix is highlighted.
Prerequisite(s): AHSS*1080, MDST*2020, (AHSS*2190 or MDST*1020), (MDST*1080 or MDST*1200)
Restriction(s): Registration in the B.A.A. (MS) program (MB) specialization
MDST*3290 Media Advertising II W (3-3) [0.50]
This course is a practical extension of the concepts and theories learned in Media Advertising I. The integrated relationship between sales and creative is explored. Students will be introduced to working in a fast paced environment that reflects the standards and needs of the advertising industry while creating effective and persuasive messages for use in the print, broadcast and online media platforms.
Prerequisite(s): MDST*3280
Restriction(s): Registration in the B.A.A. (MS) program (MB) specialization
MDST*3310 Media Organizational Leadership W (3-0) [0.50]
In this course, students will examine a number of theories pertaining to leadership as well as describe and evaluate specific leadership styles. Through and case studies, students will analyze different perspectives on how leadership is evolving in a variety of large, small, and corporate media organizations within Canada and internationally.
Prerequisite(s): AHSS*1080, MDST*2020, [(AHSS*1060, AHSS*2190) or MDST*1020]
Restriction(s): Registration in the B.A.A. (MS) program (MB) specialization
MDST*3350 Web Design for Digital Communication II W (3-2) [0.50]
Using industry best-practices and techniques, students will learn how to make richly interactive and animated websites to host their own media and content. Students will be exposed to some basic development in the current most popular languages, to help take their websites to the next level. Animation and design techniques to support both old and new browser technologies will be explored.
Prerequisite(s): MDST*3250
MDST*3370 Media Professional Selling I W (3-0) [0.50]
This course details strategic selling principles and models. Students develop skills required for planning and making sales calls, and providing follow-up to clients. The course covers prospecting, conducting sales meetings, making sales presentations and negotiating. Emphasis is on developing confidence and professionalism in the selling interaction and enhancing communications, listening, team participation and problem solving skills.
Prerequisite(s): AHSS*1080, MDST*2020, [(AHSS*1060, AHSS*2190) or MDST*1020]
Restriction(s): Registration in the B.A.A. (MS) program (MB) specialization
MDST*4040 Multimedia Journalism F (3-2) [0.50]
In this advanced level course, students build on previous print, radio, television and web skills to produce two multimedia projects. After reviewing the current theories about and various uses of multimedia communication in Canada, students select one topic for each project. Each student then develops a print, radio, or television item covering different aspects of the topic. Each student will have an opportunity to work in at least two different media.
Prerequisite(s): AHSS*3080, MDST*3180
MDST*4050 Examining Public Relations Sectors W (3-0) [0.50]
In this course students have the opportunity to develop their organizational, analytical and critical thinking skills. Given parameters, students are responsible for selecting and briefing speakers, organizing and facilitating seminars, that address issues from a public relations perspective, and analyzing the merit of the information provided.
Prerequisite(s): MDST*2010
Restriction(s): Registration in the B.A.A. program.
MDST*4060 Journalism Internship W (1-16) [1.50]
Students gain practical experience in their area of specialization by completing an internship, which is normally 240 hours, in a media-related environment. Instructors and placement staff meet with students to review the internship process and requirements. All internships require the completion of a portfolio including various written components that prepare students for the workplace and consolidate their understanding of their profession.
Prerequisite(s): 15.00 credits
Restriction(s): Registration in the B.A.A. (M.S.) program (J) specialization.
MDST*4070 Public Relations Internship W (1-16) [1.50]
Students gain practical experience in their area of specialization by completing an internship, which is normally 240 hours, in a media-related environment. Instructors and placement staff meet with students to review the internship process and requirements. All internships require the completion of a portfolio including various written components that prepare students for the workplace and consolidate their understanding of their profession.
Prerequisite(s): 15.00 credits
Restriction(s): Registration in the B.A.A. (MS) program (PR) specialization.
MDST*4080 Globalization and the Global Media F (3-0) [0.50]
In this course students examine how contemporary "globalization" and international relations link with revolutionary transformations in the global media, communications technology, and cultural industries. The course surveys and critically evaluates the major debates, critical perspectives, and theories pertaining to the political economy, history, and social-cultural aspects of globalization, global communication and media culture. By doing so, the course equips students with skills, knowledge, and attitudes that are required to communicate in globalized work environments.
Prerequisite(s): 10.00 credits
Restriction(s): Registration in the B.A.A. program.
MDST*4110 Advanced Editorial and Digital Editing F (3-3) [0.50]
In this course students photograph interior spaces and people for professional publications and corporate annual reports. The business of location photography is studied as well as layout design for publication. The digital image-editing component of this course allows students to use various techniques and image-making strategies. Advanced techniques and colour management is also taught.
Prerequisite(s): MDST*3140, MDST*3150, MDST*3160
Co-requisite(s): MDST*4140
Restriction(s): Registration in the B.A.A. program.
MDST*4140 Advanced Commercial and Corporate Photography F (3-3) [0.50]
Illustrative commercial and corporate portraiture places an emphasis on photographing advertised product and business style portraits shot on location. A variety of illustrative photographic techniques and styles are studied and professional quality images produced.
Prerequisite(s): MDST*3140, MDST*3150, MDST*3160
Co-requisite(s): MDST*4110
Restriction(s): Registration in the B.A.A. program.
MDST*4170 Videography II W (3-2) [0.50]
In this course students build on skills and knowledge learned in Videography I to create a range of professional quality corporate communications videos. Working in production crews, students learn to create effective studio and location-based videos by writing proposals, scripts, storyboards and other planning documents for projects they will shoot and edit. Students learn to sweeten, edit, mix and output sound for their videos in a variety of new media channels such as DVD, internet, iPod, and mobile phones.
Prerequisite(s): MDST*3210
MDST*4180 Visual Communication Internship S,W (1-16) [1.50]
Students gain practical experience in their area of specialization by completing an internship, which is normally 240 hours, in a media-related environment. Instructors and placement staff meet with students to review the internship process and requirements. All internships require the completion of a portfolio including various written components that prepare students for the workplace and consolidate their understanding of their profession.
Prerequisite(s): 15.00 credits
Equate(s): MDST*4130
Restriction(s): Registration in the B.A.A. (MS) program (VC) specialization.
MDST*4190 Media Business Internship W (1-16) [1.50]
Students gain practical experience in their area of specialization by completing an internship, which is normally 240 hours, in a media-related environment. Instructors and placement staff meet with students to review the internship process and requirements. All internships require the completion of a portfolio including various written components that prepare students for the workplace and consolidate their understanding of their profession.
Prerequisite(s): 15.00 credits
Restriction(s): Registration in the B.A.A. (MS) program (MB) specialization
MDST*4200 Digital Communication Internship W (1-16) [1.50]
Students gain practical experience in their area of specialization by completing an internship, which is normally 240 hours, in a media-related environment. Instructors and placement staff meet with students to review the internship process and requirements. All internships require the completion of a portfolio including various written components that prepare students for the workplace and consolidate their understanding of their profession.
Prerequisite(s): 15.00 credits
Restriction(s): Registration in the B.A.A (MS) program (DC) specialization
MDST*4210 Media Practices W (3-3) [1.00]
Through a multi-platform, multi-disciplinary approach this course exposes students to the full breadth of media in the 21st century. Working within their area of emphasis, students will collaborate with students in other media disciplines on a major media endeavour. This course will reflect the consolidation and vertical integration of media in the twenty-first century while providing students with an immersive media environment.
Prerequisite(s): 15.00 credits
Restriction(s): Registration in the B.A.A. (MS) program.
MDST*4240 Videography III F (3-3) [0.50]
This course introduces students to advance techniques in audio/video production. Through the use of lighting techniques, tri-pods, shot composition, dollies and camera movement students build on their portfolio of video making skills in a multi-camera mobile environment.
Prerequisite(s): MDST*4170
Restriction(s): Registration in the B.A.A. (MS) program (DC) specialization.
MDST*4250 Web Design for Digital Communication III F (3-2) [0.50]
In this course students will arrange, write and update blogs. They will also study how small-to-medium sized organizations operate sophisticated Web sites through open source content management systems (OSCMS). In addition, students will also learn to install, configure, and operate a Web site for a proposed organization using an OSCMS.
Prerequisite(s): MDST*3350
MDST*4260 Production Design II F (3-3) [0.50]
This course expands on the concepts introduced in Production Design I by examining the production process. Students learn the different tools designers use to create final art for a variety of media platforms
Prerequisite(s): MDST*3260
MDST*4370 Media Professional Selling II F (3-0) [0.50]
This course is an extension of the concepts and theories learned in Media Professional Selling I. The course examines the merits of different media platforms as advertising vehicles and the consultative approach to selling different platforms either separately or in conjunction with each other. The course provides students with a deeper understanding of media in the digital age.
Prerequisite(s): MDST*3370
Restriction(s): Registration in the B.A.A. (MS) program (MB) specialization.
MDST*4500 Applied Research Project F (3-0) [1.00]
The fourth year capstone course in the Media Studies program provides students with the opportunity to explore an area of the field in an independent project. This course synthesizes both theoretical and practical learning acquired throughout the program and provides an opportunity for students to develop their portfolio in preparation for further studies or professional work.
Prerequisite(s): 15.00 credits
Restriction(s): Registration in the B.A.A. (MS) program.
MDST*4510 Media Studies Thesis I F (3-0) [1.00]
This is the first of two courses intended to facilitate completion of an undergraduate thesis project and the development of research-related skills. The major goals of this course are to: 1) increase knowledge and applied research skill sets in a specific area of media studies; 2) enhance the understanding of research principles and project coordination; 3) increase understanding of the ethical issues in a research context; and 4) enhance scientific writing and presentation skills. Under the supervision of a faculty member, the student will develop a research proposal and make a formal presentation describing their proposal to the class.
Prerequisite(s): 15.00 credits, SCMA*2040 and 75% grade point average
Restriction(s): MDST*4500. Registration in the B.A.A. (MS) program. Program head consent required.
MDST*4520 Media Studies Thesis II W (3-0) [1.00]
This course provides students an opportunity to gain first-hand experience in carrying out research in the field of media. Students will build on work done in MDST 4510 to develop a research question, conduct a comprehensive review of the relevant literature and design a research study in Media. Under the supervision of a faculty member, the student will conduct the study, analyze the data, report on the findings and write a thesis paper.
Prerequisite(s): minimum of 75% in MDST*4510
Restriction(s): MDST*4210. Registration in the B.A.A. (MS) program. Program head consent required.
MDST*4900 Independent Study in Media Studies S,F,W (3-0) [0.50]
The independent study course is designed to provide senior undergraduate students with an opportunity to pursue library or field research under faculty supervision and to prepare an integrated paper or literature review. Formal agreement between the student and the faculty supervisor is required, as is approval of the program head.
Prerequisite(s): 15.00 credits
Restriction(s): Registration in the B.A.A. (MS) program. Instructor consent required.
MDST*4910 Independent Study in Media S,F,W (3-0) [0.50]
The independent study course is designed to provide senior undergraduate students with an opportunity to pursue library, field research or project under faculty supervision and to prepare a research report of literature review. Formal agreement between the student and the faculty supervisor is required, as is approval of the program head.
Prerequisite(s): 15.00 credits
Restriction(s): Instructor consent required. Registration in the B.A.A. program.
University of Guelph
50 Stone Road East
Guelph, Ontario, N1G 2W1
Canada
519-824-4120