University of Guelph 1997-98 Undergraduate Calendar

Course Description

02-436 Marketing Research W(3-0)

A study of the marketing research function in business with emphasis on its role in providing information to assist managers in making marketing decisions.

Prerequisites: 1 university level course in statistics.
Course Profile


1998-99 Undergraduate Calendar
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For general calendar inquiries contact: sdorr@registrar.uoguelph.ca
Last revised: November 4, 1997.