University of Guelph 1997-98 Undergraduate Calendar

Course Description

02-441 Sales and Sales Management W(3-0)

This course is designed to develop professional selling skills. It includes the development of background knowledge in sales techniques as well as the application of this material to professional selling. Students will learn to plan, execute, and evaluate sales programs.

Prerequisites: 20 course credits.
Course Profile

1998-99 Undergraduate Calendar
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Last revised: November 4, 1997.