University of Guelph 1997-98 Undergraduate Calendar

Course Description

26-100 Marketing S,F,W(3-0)

An examination of the systems by which public and private sector organizations plan, price, promote, and distribute goods and services in response to changing consumer needs and wants. Note: This course may not be taken for credit subsequent to receiving credit in 02-437 or 54-308.

Course Profile

1998-99 Undergraduate Calendar
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Last revised: November 4, 1997.