University of Guelph 1997-98 Undergraduate Calendar

Course Description

26-350 Clothing Marketing W(3-0)

The product development process for clothing is studied, including fashion theory, design, production scheduling, costing, sourcing and distribution. International markets, retail planning and merchandising methods are considered.

Prerequisites: 26-150 or 26-302.
Course Profile

1998-99 Undergraduate Calendar
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Last revised: November 4, 1997.