|26-404 Management in Product Development F(3-0)|
Major course components include: new product strategy formulation, the role of technical and market research, the analysis of opportunities, management of development processes, product launches, government and regulatory controls.
|Prerequisites: registration in the B.A.Sc. program - Consumer Studies major or B.Comm. program - Marketing major and 25 course credits including 26-260.|
|1998-99 Undergraduate Calendar|