University of Guelph 1997-98 Undergraduate Calendar

Course Description

26-404 Management in Product Development F(3-0)

Major course components include: new product strategy formulation, the role of technical and market research, the analysis of opportunities, management of development processes, product launches, government and regulatory controls.

Prerequisites: registration in the B.A.Sc. program - Consumer Studies major or B.Comm. program - Marketing major and 25 course credits including 26-260.
Course Profile


1998-99 Undergraduate Calendar
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For general calendar inquiries contact: sdorr@registrar.uoguelph.ca
Last revised: November 4, 1997.