University of Guelph 1997-98 Undergraduate Calendar

Course Description

26-405 Consumer, Business and Government Relations W(3-0)

Analysis of the interactions and decision-making processes involving consumers and consumer groups, business and government in the current socio-political marketing environment. Emphasis is on problem-solving approaches and current issues.

Prerequisites: 25 course credits, including 26-260.
Course Profile

1998-99 Undergraduate Calendar
[Table of Contents] [Index] [Glossary]
[Courses by Subject] [Courses by Name] [Awards by Category] [Awards by Name] [Calendar Search]

For general calendar inquiries contact:
Last revised: November 4, 1997.