|26-437 Marketing Strategy F,W(3-0)|
This course focuses on the decision-making role of the marketing manager who is responsible for formulating the strategic marketing plan. The theory of selecting market target(s) for the firm's product and/or services and the development of the marketing mix (product, price, promotion, distribution) with the aid of market research and computerized information systems is covered.
|Prerequisites: registration in the B.A.Sc program - Consumer Studies major or B.Comm. program - Marketing major and 20 course credits.|
|1998-99 Undergraduate Calendar|