26-437 Marketing Strategy F,W(3-0) |
This course focuses on the decision-making role of the marketing manager who is responsible for formulating the strategic marketing plan. The theory of selecting market target(s) for the firm's product and/or services and the development of the marketing mix (product, price, promotion, distribution) with the aid of market research and computerized information systems is covered. |
Prerequisites: registration in the B.A.Sc program - Consumer Studies major or B.Comm. program - Marketing major and 20 course credits. |
Exclusions: 02-437. |
Course Profile |
1998-99 Undergraduate Calendar |