Introduction to Rural Extension including history and philosophy; learning and motivation; the rural setting; adoption/ technology transfer processes; marketing; planning; extension teaching/communication methods and technology; evaluation; extension agencies and programs.

Concepts and processes of program development and evaluation of rural extension programs. Programs designed with client involvement, situational analysis and priority setting will receive particular attention. (Offered in odd-numbered years.)

Introduction to the study of the communication process, with emphasis on the examination of symbols, meaning, patterns of miscommunication and their correctives. Offered through distance education format only.

An inquiry into the role of communication in global development. Emphasis is on the application of mass media and interpersonal communication to the development process. (Offered in even-numbered years.)

An examination of the issues involved in using media in formal and non-formal teaching situations. The comparative characteristics of media will be examined. The "system approach" to the adoption of teaching strategies will be emphasized. The relationships between people and machines in education will be considered. Offered through distance education format only.

Learning principles, theories and practices in extension education. Emphasis is on non-formal teaching-learning situations. (Offered in even-numbered years.)

The planning and management of development programs with emphasis on the role of non-formal education and counselling in influencing behavioral change and adoption of innovation. Case studies include cross cultural and international considerations.

Practical and effective ways of communicating information to a broad audience via the media, focusing mainly on print media (newspapers and magazines) and agricultural media. Strong emphasis on writing and preparing ready-to-use material, and strategies for getting it published.

The management of rural extension programs with emphasis on the functions and dimensions of leadership and the development of leadership in rural organizations. (Offered in odd-numbered years.)