University of Guelph 1998-1999 Undergraduate Calendar

Course Description

26-260 Fundamentals of Consumer Behaviour F,W(3-0) [0.50]

An examination of the economic, social, cultural, and psychological factors which influence consumer behaviour with respect to products and services.

Prerequisites: 1 of 26-100, 80-110, 80-120, 86-110.
Course Profile

1998-99 Undergraduate Calendar
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Last revised: May 31, 1998.