University of Guelph 1998-1999 Undergraduate Calendar

Course Description

26-350 Clothing Marketing W(3-0) [0.50]

The product development process for clothing is studied, including fashion theory and design, production and sourcing within the context of globalization of the apparel industry. International markets and distribution channels are examined from the perspectives of industry, government and consumers.

Prerequisites: 26-150 or 26-302.
Course Profile

1998-99 Undergraduate Calendar
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Last revised: May 31, 1998.