|26-350 Clothing Marketing W(3-0) [0.50]|
The product development process for clothing is studied, including fashion theory and design, production and sourcing within the context of globalization of the apparel industry. International markets and distribution channels are examined from the perspectives of industry, government and consumers.
|Prerequisites: 26-150 or 26-302.|
|1998-99 Undergraduate Calendar|
Last revised: May 31, 1998.