University of Guelph 1999-2000 Undergraduate Calendar

X--Degree Programs

Marketing Management

Department of Consumer Studies, College of Social and Applied Human Sciences.

The Marketing Management major is interdisciplinary and follows a liberal education philosophy.

Courses to be followed are from many disciplines, departments and colleges within the University, and are designed to span 5 component areas of study:

  1. Literacy - writing and communication
  2. Numeracy - Mathematics, Statistics and Information Technology
  3. Social Science Foundations
  4. Marketing Foundations - buyer/market studies
  5. Marketing Management

The approach taken in this major also places a special emphasis on research techniques for marketing as well as the requirements of marketing as a functional area of management. Students, while following the prescribed courses, may choose their electives in such a manner as to provide a particular applied focus to their marketing studies by a judicious choice from the other courses offered by the Department or the University. The major is administered by the Department of Consumer Studies in the College of Social and Applied Human Sciences and students are urged to consult the departmental advisor or B.Comm. program counsellor.

For the Marketing Management major, 16.50 credits (2.00 elected from lists) are required and the remainder are electives.


Semester 1

COST*1000 [0.50] Marketing
ECON*1200 [0.50] Introductory Microeconomics
MATH*1000 [0.50] Introductory Calculus I *
PSYC*1200 [0.50] Dynamics of Behaviour
0.50 from List A or elective

Semester 2

AGEC*2220 [0.50] Financial Accounting
ECON*1100 [0.50] Introductory Macroeconomics
PSYC*2310 [0.50] Introduction to Social Psychology
0.50 from List A
0.50 elective

Semester 3

AGEC*2230 [0.50] Management Accounting
COST*2020 [0.50] Information Management
COST*2600 [0.50] Fundamentals of Consumer Behaviour **
ECON*2310 [0.50] Intermediate Microeconomics
0.50 from List B

Semester 4

COST*3040 [0.50] Business and Consumer Law
ECON*2410 [0.50] Intermediate Macroeconomics
STAT*2060 [0.50] Statistics for Business Decisions
HAFA*2200 [0.50] Organizational Design and Effectiveness
ISS*2500 [0.50] Management in Organizations
0.50 from List B

Semester 5

AGEC*3320 [0.50] Financial Management
COST*3020 [0.50] Distribution Systems & Retail Management
COST*3030 [0.50] Research Methods ***
COST*3610 [0.50] Consumer Economics ****
0.50 from List A or elective

Semester 6

AGEC*3310 [0.50] Operations Management
COST*3010 [0.50] Quality Management
COST*3100 [0.50] Economic Behaviour of Households *****
COST*3620 [0.50] Advertising Management ******
0.50 from List A or elective

Semester 7

COST*3600 [0.50] Consumer Information Processes *******
COST*4040 [0.50] Management in Product Development
ECON*3560 [0.50] Theory of Finance
1.00 elective

Semester 8

AGEC*4250 [0.50] Business Policy
COST*4050 [0.50] Consumer, Business and Government Relations
COST*4370 [0.50] Marketing Strategy ******
COST*4600 [0.50] International Marketing
0.50 elective

*students who are exceptionally strong in mathematics may substitute either MATH*1080 or MATH*1200

**may be taken in Semester 4

****or COST*3100 in Semester 6

*****if COST*3610 not chosen in Semester 5

******may be taken in Semester 7

*******may be taken in Semester 6

List A - Restricted Electives (choose 2 from any 1 subgroup)

FREN*1100 [0.50] Elementary French I
FREN*1110 [0.50] Elementary French II
FREN*1200 [0.50] French Language I
FREN*2020 [0.50] France: Literature and Society
FREN*2030 [0.50] French Language II
FREN*2060 [0.50] Quebec: Literature and Society
FREN*3530 [0.50] Business French
GERM*1100 [0.50] Introductory German
GERM*1110 [0.50] Intermediate German
GERM*2400 [0.50] Contemporary Germany
GERM*2490 [0.50] German Language
HIST*1150 [0.50] 20th Century Global History
HIST*2510 [0.50] The Emergence of Modern European Society 1789-1945
HIST*3090 [0.50] Nationalism and Internationalism in Europe 1914-1957
HUMN*1050 [0.50] The Emergence of a United Europe
HUMN*2070 [0.50] European Integration, 1957-1992
POLS*1500 [0.50] World Politics
POLS*2100 [0.50] The State in Comparative Perspective
POLS*3080 [0.50] Politics of Latin America
POLS*3280 [0.50] Modern Political Ideologies
POLS*3460 [0.50] Communism and Post-Communism
ISS*2000 [0.50] Asia
ITAL*1060 [0.50] Introductory Italian I
ITAL*1070 [0.50] Introductory Italian II
ITAL*2060 [0.50] Intermediate Italian I
ITAL*2070 [0.50] Intermediate Italian II
SPAN*1100 [0.50] Introductory Spanish
SPAN*1110 [0.50] Intermediate Spanish
SPAN*2000 [0.50] Spanish Language I
SPAN*2010 [0.50] Spanish Language II
SPAN*2040 [0.50] Spanish Civilization

List B - Restricted Electives (choose 2)

AGEC*4410 [0.50] Sales and Sales Management
COST*2300 [0.50] Technology and the Consumer
HAFA*3000 [0.50] Human Resources Management
PHIL*2100 [0.50] Critical Thinking
PHIL*2600 [0.50] Business and Professional Ethics
POLS*1400 [0.50] Public Management and Administration
POLS*2250 [0.50] Public Administration
SOC*1100 [0.50] Sociology

1999-2000 Undergraduate Calendar
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Last revised: January 1999.