2005-2006 University of Guelph Undergraduate Calendar

X. Degree Programs

Bachelor of Arts (B.A.)

Marketing Management (MKMN)

Department of Marketing and Consumer Studies, College of Social and Applied Human Sciences.

A Marketing Management minor is designed for students who wish to pursue interdisciplinary studies that consider consumers and the marketplace, consumers and their decision processes and behaviours, markets and their structure and various interactive relationships, and issues concerning market management.

Minor (Honours Program)

A minimum of 5.00 credits is required, including:

AGEC*2220 [0.50] Financial Accounting
COST*1000 [0.50] Introduction to Marketing Management
COST*2600 [0.50] Fundamentals of Consumer Behaviour
ECON*1050 [0.50] Introductory Microeconomics
ECON*1100 [0.50] Introductory Macroeconomics
One of:
HTM*2200 [0.50] Organizational Behaviour I
ISS*2500 [0.50] Management in Organizations
2.00 restricted electives from the list of Restricted Electives, 1.00 of which must be at the 3000 or 4000 level

Restricted Electives

AGEC*4360 [0.50] Marketing Research
AGEC*4370 [0.50] Marketing Management
COST*2020 [0.50] Information Management
COST*3020 [0.50] Services & Retail Marketing
COST*3030 [0.50] Research Methods
COST*3040 [0.50] Business and Consumer Law
COST*3100 [0.50] Economic Behaviour of Households
COST*3600 [0.50] Consumer Information Processes
COST*4050 [0.50] Consumer, Business and Government Relations
ECON*2200 [0.50] Industrial Relations
ECON*2310 [0.50] Intermediate Microeconomics
ECON*2720 [0.50] Business History
ECON*3200 [0.50] Economics of Industrial Relations
ECON*3560 [0.50] Theory of Finance
One of:
ECON*2740 [0.50] Economic Statistics
STAT*2060 [0.50] Statistics for Business Decisions