2006-2007 University of Guelph Undergraduate Calendar

X. Degree Programs

Bachelor of Arts (B.A.)

Marketing Management (MKMN)

Department of Marketing and Consumer Studies, College of Social and Applied Human Sciences

A Marketing Management minor is designed for students who wish to pursue interdisciplinary studies that consider consumers and the marketplace, consumers and their decision processes and behaviours, markets and their structure and various interactive relationships, and issues concerning market management.

Students who wish to declare the Marketing Management Minor specialization must apply directly to the Department. In order to be eligible, applicants must have a cumulative average of 70% or better in all course attempts towards the minor.

Minor (Honours Program)

A minimum of 5.00 credits is required, including:

AGEC*2220 [0.50] Financial Accounting
ECON*1050 [0.50] Introductory Microeconomics
ECON*1100 [0.50] Introductory Macroeconomics
MCS*1000 [0.50] Introductory Marketing
MCS*2600 [0.50] Fundamentals of Consumer Behaviour
One of:
HTM*2200 [0.50] Organizational Behaviour I
ISS*2500 [0.50] Management in Organizations
2.00 restricted electives from the list of Restricted Electives, 1.00 of which must be at the 3000 or 4000 level

Restricted Electives

AGEC*4360 [0.50] Marketing Research
AGEC*4370 [0.50] Marketing Management
ECON*2200 [0.50] Industrial Relations
ECON*2310 [0.50] Intermediate Microeconomics
ECON*2720 [0.50] Business History
ECON*3200 [0.50] Economics of Industrial Relations
ECON*3560 [0.50] Theory of Finance
MCS*2020 [0.50] Information Management
MCS*3020 [0.50] Services Marketing
MCS*3030 [0.50] Research Methods
MCS*3040 [0.50] Business and Consumer Law
MCS*3100 [0.50] Economic Behaviour of Households
MCS*3600 [0.50] Consumer Information Processes
MCS*4050 [0.50] The Evolution of Capitalism: A Canadian Perspective
One of:
ECON*2740 [0.50] Economic Statistics
STAT*2060 [0.50] Statistics for Business Decisions