X. Degree Programs

Bachelor of Arts (B.A.)

Marketing Management (MKMN)

Department of Marketing and Consumer Studies, College of Management and Economics

A Marketing Management minor is designed for students who wish to pursue interdisciplinary studies that consider consumers and the marketplace, consumers and their decision processes and behaviours, markets and their structure and various interactive relationships, and issues concerning market management.

Students who wish to declare the Marketing Management Minor specialization must apply directly to the Department. In order to be eligible, applicants must have a cumulative average of 70% or better in all course attempts towards the minor.

Minor (Honours Program)

A minimum of 5.00 credits is required, including:

ACCT*2220 [0.50] Financial Accounting
BUS*2090 [0.50] Individuals and Groups in Organizations
ECON*1050 [0.50] Introductory Microeconomics
ECON*1100 [0.50] Introductory Macroeconomics
MCS*1000 [0.50] Introductory Marketing
MCS*2600 [0.50] Fundamentals of Consumer Behaviour
2.00 restricted electives from the list of Restricted Electives, 1.00 of which must be at the 3000 level

Restricted Electives

MCS*2020 [0.50] Marketing Information Management
MCS*3000 [0.50] Advanced Marketing
MCS*3030 [0.50] Research Methods
MCS*3040 [0.50] Business and Consumer Law
MCS*3500 [0.50] Market Analysis and Planning
MCS*3600 [0.50] Consumer Information Processes
MCS*3620 [0.50] Marketing Communications
One of:
ECON*2740 [0.50] Economic Statistics
STAT*2060 [0.50] Statistics for Business Decisions
University of Guelph
50 Stone Road East
Guelph, Ontario, N1G 2W1