MCS*4100 Entrepreneurship F (3-0) [0.50]
This course examines the role and effect of small business in Canada, and, in doing so, helps marketing students appreciate the challenges involved in having full responsibility for a business and/or for creatively moving a business forward. The course focuses on the analysis of entrepreneurial skills and, through the development of the business plan, the steps involved in starting a new venture or increasing the size of a business.
Prerequisite(s): 15.00 credits including MCS*3500
Restriction(s): Registration in B.Comm. MKMN or B.Comm. MKMN:C.
Department(s): Department of Marketing and Consumer Studies