Course Description
MCS*4100 Entrepreneurship F (3-0) [0.50] | |
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This course examines the role and effect of small business in Canada, and, in doing so, helps marketing students appreciate the challenges involved in having full responsibility for a business and/or for creatively moving a business forward. The course focuses on the analysis of entrepreneurial skills and, through the development of the business plan, the steps involved in starting a new venture or increasing the size of a business. | |
Prerequisite(s): | 15.00 credits including MCS*3500 |
Restriction(s): | Registration in B.Comm. MKMN or B.Comm. MKMN:C. |
Department(s): | Department of Marketing and Consumer Studies |