X. Degree Programs

Bachelor of Commerce (B.Comm.)

Marketing Management (MKMN)

Department of Marketing and Consumer Studies, College of Business and Economics

The Marketing Management major is interdisciplinary, follows a liberal education philosophy, and is built on the Department’s expertise in the field of marketing and consumer research.

The Department of Marketing and Consumer Studies prepares students for a career in marketing but also for educating them so that they can be active and engaged citizens. This is achieved from a balanced curriculum of marketing and liberal education courses that provide students with an understanding of the world they will work and live in. Students will gain knowledge in creating, communicating, and delivering product offerings to create value to stakeholders in a global and connected economy. Students completing this major will be prepared to pursue a variety of marketing career paths and diverse leadership roles.

Elective options enable students to select courses which support or complement their primary field of study. Examples: (1) students can use a combination of restricted, Liberal Education, and free electives to earn the Certificate in Leadership. See http://www.leadershipcertificate.com/ for information about this certificate and its course requirements; (2) students interested in languages and/or going on exchange can use their Liberal Education and free electives to study one or more of the various languages taught at the University. Note: students also can take courses of interest as electives without concern for categories.

Degree Requirements (20.00 Total Credits)

13.00 - Required Core Courses

2.50 - Restricted Electives (from lists)

0.00 – MGMT*1100 (Business Career Preparation)

1.50 - Liberal Education Electives

3.00 - Free Electives


Semester 1- Fall
ECON*1050 [0.50] Introductory Microeconomics
MGMT*1000 [1.00] Introduction to Business
Semester 2 - Winter
ACCT*1220 [0.50] Introductory Financial Accounting
ECON*1100 [0.50] Introductory Macroeconomics
MCS*1000 [0.50] Introductory Marketing
Semesters 1 or 2 - Fall or Winter
MATH*1030 [0.50] Business Mathematics
PSYC*1000 [0.50] Introduction to Psychology
0.50 Marketing Environment electives (see List E1)
0.50 electives
Semester 3 - Fall
ACCT*2230 [0.50] Management Accounting
HROB*2090 [0.50] Individuals and Groups in Organizations
MCS*2000 [0.50] Business Communication in a Changing World
Semester 4 - Winter
MGMT*1100 [0.00] Business Career Preparation
One of:
ECON*2740 [0.50] Economic Statistics
PSYC*1010 [0.50] Making Sense of Data in Psychological Research
STAT*2060 [0.50] Statistics for Business Decisions
Semesters 3 or 4 - Fall or Winter
MCS*2020 [0.50] Information Management
MCS*2600 [0.50] Fundamentals of Consumer Behaviour
MCS*3040 [0.50] Business and Consumer Law
0.50 History/Global Perspective electives (see List E2)
1.00 electives
Semesters 5 or 6 - Fall or Winter
ECON*2560 [0.50] Theory of Finance
FARE*3310 [0.50] Operations Management
MCS*3030 [0.50] Research Methods
MCS*3500 [0.50] Marketing Analytics
MCS*3620 [0.50] Marketing Communications
MGMT*3320 [0.50] Financial Management
0.50 Leadership/Professionalism electives (see List E3)
1.50 electives
Semesters 7 or 8 - Fall or Winter
MCS*3600 [0.50] Consumer Information Processes
MCS*4370 [0.50] Marketing Strategy
MCS*4600 [0.50] International Marketing
MGMT*3020 [0.50] Corporate Social Responsibility
MGMT*4000 [0.50] Strategic Management
0.50 Advanced Marketing electives (see List E4)
0.50 Experiential Learning Capstone electives (see List E5)
1.50 electives
Restricted Electives for the Marketing Management Major

Substitutions for restricted electives will be allowed if a Marketing and Consumer Studies Faculty Advisor agrees that a proposed alternative is relevant to marketing in today’s world and has an appropriate level of rigour.

Marketing Environment Elective - List E1

To supplement the knowledge students gain in MCS*1000 about the socio-cultural, economic, political/legal, and technological "environmental" factors that must be taken into consideration in marketing decision-making, marketing management majors must take one [0.50 credits] of:

ANTH*1150 [0.50] Introduction to Anthropology
EDRD*1400 [0.50] Introduction to Design
FRHD*1010 [0.50] Human Development
GEOG*1200 [0.50] Society and Space
GEOG*1220 [0.50] Human Impact on the Environment
GEOG*2510 [0.50] Canada: A Regional Synthesis
NUTR*1010 [0.50] Introduction to Nutrition
PHIL*2070 [0.50] Philosophy of the Environment
POLS*1400 [0.50] Issues in Canadian Politics
POLS*2250 [0.50] Public Administration and Governance
POLS*2300 [0.50] Canadian Government and Politics
SOC*1100 [0.50] Sociology
History/Global Elective - List E2

To help marketing majors develop a sense of the fundamental relativity of knowledge and understanding over time and/or to help them gain the global perspective needed in senior marketing courses, marketing management majors must take one [0.50 credits] of:

ARTH*2490 [0.50] History of Canadian Art
BIOL*1500 [0.50] Humans in the Natural World
GEOG*2030 [0.50] Environment and Development
HIST*1150 [0.50] The Modern World
HIST*1250 [0.50] Science and Technology in a Global Context
HIST*2070 [0.50] World Religions
HIST*2250 [0.50] Environment and History
HIST*2300 [0.50] The United States Since 1776
HIST*2510 [0.50] Modern Europe Since 1789
HIST*2910 [0.50] Modern Asia
HIST*2930 [0.50] Women and Cultural Change
HIST*3070 [0.50] Modern India
HIST*3150 [0.50] History and Culture of Mexico
ISS*2000 [0.50] Asia
POLS*1500 [0.50] World Politics
POLS*2080 [0.50] Development and Underdevelopment
POLS*2200 [0.50] International Relations
Leadership/Professionalism Elective - List E3

To help prepare senior marketing management majors for leadership positions in organizations, they must take one [0.50 credits] of:

ECON*2310 [0.50] Intermediate Microeconomics
ECON*2410 [0.50] Intermediate Macroeconomics
EDRD*3160 [0.50] International Communication
EDRD*4120 [0.50] Leadership Development in Small Organizations
HROB*2010 [0.50] Foundations of Leadership
MGMT*4260 [0.50] International Business
PHIL*2100 [0.50] Critical Thinking
PHIL*2120 [0.50] Ethics
PHIL*2600 [0.50] Business and Professional Ethics
Advanced Marketing Elective - List E4

To address the University Learning Objective of “Depth and Breadth of Learning” and to enhance the knowledge of product development, placement strategies, and the integration of societal influences on thinking, senior marketing management majors must take one [0.5 credits] of:

MCS*3010 [0.50] Quality Management
MCS*4020 [0.50] Research in Consumer Studies
MCS*4040 [0.50] Management in Product Development
MCS*4060 [0.50] Retail Management
MCS*4300 [0.50] Marketing and Society
MCS*4400 [0.50] Pricing Management
MCS*4910 [0.50] Topics in Consumer Studies
MGMT*4350 [0.50] Business Case Competition Preparation
Experiential Learning Capstone Electives - List E5

To enhance their understanding of marketing in terms of application, senior marketing management majors must take one [0.50 credits] of:

HROB*4010 [0.50] Leadership Certificate Capstone
MCS*4100 [0.50] Entrepreneurship
MCS*4920 [0.50] Topics in Consumer Studies
MCS*4950 [0.50] Consumer Studies Practicum
MGMT*4020 [0.50] Interdisciplinary Food Product Development I
MGMT*4030 [0.50] Interdisciplinary Food Product Development II
MGMT*4050 [0.50] Business Consulting
MGMT*4060 [0.50] Business Consulting
University of Guelph
50 Stone Road East
Guelph, Ontario, N1G 2W1