X. Degree Programs

Bachelor of Commerce (B.Comm.)

Marketing (MKTG)

Department of Marketing and Consumer Studies, Gordon S. Lang School of Business and Economics

The minor in Marketing is designed for students who wish to better understand the subject of marketing and potentially integrate this with their primary field of study. The program develops a core knowledge of contemporary theory and principles of marketing and consumer behaviour of particular relevance to the non-specialist. Note: the minor in Marketing is not open to students enrolled in the Marketing Management major in the Bachelor of Commerce degree.

Minor (Honours Program)

A minimum of 5.00 credits is required, including:
ECON*1050 [0.50] Introductory Microeconomics
HROB*2090 [0.50] Individuals and Groups in Organizations
MCS*1000 [0.50] Introductory Marketing
MCS*2600 [0.50] Fundamentals of Consumer Behaviour
MCS*3000 [0.50] Advanced Marketing
PSYC*1000 [0.50] Introduction to Psychology

Restricted Electives

2.00 restricted Electives:

ECON*2740 [0.50] Economic Statistics
MCS*3010 [0.50] Quality Management
MCS*3030 [0.50] Research Methods
MCS*3500 [0.50] Marketing Analytics
MCS*3600 [0.50] Consumer Information Processes
MCS*3620 [0.50] Marketing Communications
MCS*4040 [0.50] Management in Product Development
MCS*4300 [0.50] Marketing and Society
MCS*4400 [0.50] Pricing Management
MCS*4600 [0.50] International Marketing
PSYC*1010 [0.50] Making Sense of Data in Psychological Research
STAT*2060 [0.50] Statistics for Business Decisions

*NOTE: only one of ECON*2740, PSYC*1010 or STAT*2060 may be counted as a restricted elective towards the minor in Marketing.

University of Guelph
50 Stone Road East
Guelph, Ontario, N1G 2W1