X. Degree Programs

Bachelor of Commerce (B.Comm.)

Sport and Event Management (Co-op) (SPMT:C)

School of Hospitality, Food & Tourism Management, Gordon S. Lang School of Business and Economics

The objective of the Sport and Event Management major is to provide students with advanced knowledge of the field, from the business value of sport and events to their contribution to community and society, and to inspire and engage students to become innovative leaders in this dynamic sector of our economy. Building on a strong foundation of commerce courses in marketing, accounting, economics, human resource management and strategy, students in Sport and Event Management will develop depth of knowledge in key aspects of sport, including sponsorship, media, event hosting, stakeholder engagement and organizational leadership.

Courses extend beyond the traditional lecture-based format to include community based group projects, guest lecturers, in-class simulations and case-based learning to help link academic expertise and theory with industry practice. An integral part of the program is experiential learning to balance theory with practice. Experiential courses are embedded in the curriculum, and students are also encouraged to participate in guided learning opportunities outside the conventional classroom through independent study courses, study abroad, and industry networking events. On completion of the program, students have the analytical and communication skills and experience required for a career with government organizations, commercial clubs, professional teams or sport businesses, in Canada and internationally. Graduates are prepared for positions in sport promotion and marketing, facility and event management, sport media and communication, and sport policy development.

Students who are not admitted directly in the SPMT:C major and subsequently wish to declare it as their major must apply directly to the School of Hospitality, Food and Tourism Management by the last day of classes in the winter semester. In order to be eligible, applicants must have a cumulative average of 70% or better in the previous two semesters. Students must have completed at least 4.00 credits from which 3.00 credits must be from the following prefixes – ACCT, BUS, ECON, FARE, FIN, HROB, HTM, MGMT, MCS, REAL.

Acceptance will be competitive based on available spaces. Students with an average below 70% will not be considered for admission to the major. All decisions will be made by the end of June.

Program Requirements

The Co-op program in Sport and Event Management is a five-year program, including four work terms. Students must complete a Fall, Winter and Summer work term, and must follow the academic work schedule as outlined below (also found on the Co-operative Education website: https://www.recruitguelph.ca/cecs/). Please refer to the Co-operative Education program policy with respect to adjusting this schedule.

Sport and Event Management Academic and Co-op Work Term Schedule
Year Fall Winter Summer
1 Academic Semester 1 Academic Semester 2 Off
2 Academic Semester 3


Academic Semester 4 COOP*1000 Work Term I
3 COOP*2000 Work Term II Academic Semester 5 Academic Semester 6
4 COOP*3000 Work Term III COOP*4000 Work Term IV Off
5 Academic Semester 7 Academic Semester 8 N/A

To be eligible to continue in the Co-op program, students must meet a minimum 70% cumulative average requirement after second semester, as well as meet all work term requirements. Please refer to the Co-operative Education program policy with respect to work term performance grading, work term report grading and program completion requirements.

For additional program information students should consult with their Co-op Co-ordinator and Co-op Faculty Advisor, listed on the Co-operative Education web site.

Degree Requirements (22.00 Total Credits)

15.00 - Required Core Courses

1.50 - Restricted Electives

1.50 - Liberal Education Electives

2.00 - Free Electives

2.00 - Co-op credits


Semester 1 - Fall
ACCT*1220 [0.50] Introductory Financial Accounting
ECON*1050 [0.50] Introductory Microeconomics
MCS*1000 [0.50] Introductory Marketing
MGMT*1000 [1.00] Introduction to Business
Semester 2 - Winter
ECON*1100 [0.50] Introductory Macroeconomics
HROB*2090 [0.50] Individuals and Groups in Organizations
HTM*2020 [0.50] The Business of Sport and Event Tourism
MATH*1030 [0.50] Business Mathematics
0.50 electives
Semester 3 - Fall
ACCT*2230 [0.50] Management Accounting
COOP*1100 [0.00] Introduction to Co-operative Education
HTM*2220 [0.50] Communication and Media Strategy in Sport and Events
MCS*2020 [0.50] Information Management
STAT*2060 [0.50] Statistics for Business Decisions
0.50 electives
Semester 4 - Winter
FIN*2000 [0.50] Introduction to Finance
HTM*2070 [0.50] Event Management
HTM*3220 [0.50] Sales, Sponsorship and Stakeholder Engagement in Sport
MCS*3030 [0.50] Research Methods
0.50 electives
Summer Semester
COOP*1000 [0.50] Co-op Work Term I
Fall Semester
COOP*2000 [0.50] Co-op Work Term II
Semester 5 - Winter
HROB*2290 [0.50] Human Resources Management
HTM*3120 [0.50] Service Operations Analysis
MCS*3040 [0.50] Business and Consumer Law
1.00 electives
Semester 6 - Summer
MGMT*3020 [0.50] Corporate Social Responsibility
MGMT*3140 [0.50] Business Analytics
MGMT*3320 [0.50] Financial Management
1.00 electives
Fall Semester
COOP*3000 [0.50] Co-op Work Term III
Winter Semester
COOP*4000 [0.50] Co-op Work Term IV
Semester 7
HTM*3020 [0.50] The Impact of Business on Sport Industry
HTM*3160 [0.50] Destination Management and Marketing
HTM*4080 [0.50] Experiential Learning and Leadership in the Service Industry
HTM*4090 [0.50] Hospitality Development, Design and Sustainability
0.50 electives
Semester 8
HTM*4020 [0.50] Advanced Concepts in Sport and Event Management
HTM*4250 [0.50] Hospitality Revenue Management
MGMT*4000 [0.50] Strategic Management
1.00 electives
Restricted Electives for the Sport and Event Management Major

In addition to the required credits listed above, students must take a minimum of 1.50 credits in restricted electives. Restricted electives are listed below:

EDRD*3160 [0.50] International Communication
EDRD*3500 [0.50] Recreation and Tourism Planning
HIST*2130 [0.50] Modern Sport – A Global History
HIST*2280 [0.50] Hockey in Canadian History
HROB*2010 [0.50] Foundations of Leadership
HROB*3090 [0.50] Training and Development
HROB*3100 [0.50] Developing Management and Leadership Competencies
MCS*2600 [0.50] Fundamentals of Consumer Behaviour
MCS*4300 [0.50] Marketing and Society
PSYC*3480 [0.50] Psychology of Sport
University of Guelph
50 Stone Road East
Guelph, Ontario, N1G 2W1