MCS*2600 Fundamentals of Consumer Behaviour F,W (3-0) [0.50]
Organizations survive and achieve their goals by satisfying the needs and wants of consumers as well as or better than their competitors. This course examines consumer behaviours, the economic, social, cultural and psychological factors related to consumer behaviours, the evolution and change in behaviours and relationships, and the ways in which consumers respond to stimuli employed in the marketing of products, services and ideas.
Prerequisite(s): MCS*1000, (1 of BUS*2090, HROB*2090, HROB*2100, PSYC*1000, PSYC*1200). Although not required, it is recommended that students take PSYC*1000 prior to MCS*2600.
Restriction(s): Registration in BCOMM programs, BCOMM.MKTG minor, or BAH:EURS_EB This is a Priority Access Course. Some restrictions may apply during some time periods. Please contact the department for more information.
Department(s): Department of Marketing and Consumer Studies