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Social Media Coordinator, Campbell Centre for the Study of Animal Welfare [mis_1014]

  • Working closely with CCSAW's Communications Co-ordinator, you will source and post social media content for the Campbell Centre for the Study of Animal Welfare (CCSAW), including:
  • Deliberate planning and goal setting such as posting, scheduling posts and re-tweeting to CCSAW's Twitter feed
  • Development of CCSAW awareness and online reputation, including setting up further social media channels such as Facebook and Snapchat, lnstagram etc. Manage all social media channels.
  • Content management, including regularly reaching out to CCSAW faculty and students for research stories, news, content ideas; implement a content editorial calendar to manage content and plan timely posts & create a regular publishing schedule
  • SEO (search engine optimization) and generation of inbound traffic
  • 6Monitor and report on performance on social media platforms using tools such as Google Analytics
  • Attending CCSAW Steering Committee meetings twice per semester to report on CCSAW's social media performance

Preferred Qualifications

  • BSc in animal science or a related field, preferably enrolled in a graduate program specializing in animal welfare
  • A solid understanding of the use of a range of social media platforms, particularly in relation to branding and target audiences
  • Strong editing and writing skills suitable for each platform, from knowing how to write a successful tweet to using effective storytelling techniques
  • A high level of professionalism, with sensitivity to the emotional nature of the work being conducted by CCSAW faculty and students, and high awareness of using non- emotive non-provocative language when writing content
  • Strong organisational skills, with the capacity to prioritise and work across multiple projects
  • Excellent team work and networking skills

Preferred Hours

Preferred Hours: (It is recommended that students work no more than 10 to 15 hours per week)

Contact Information

Tina Widowski
Animal Biosciences
Extension: 52408
twidowsk@uoguelph.ca

University of Guelph
50 Stone Road East
Guelph, Ontario, N1G 2W1
Canada
519-824-4120