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Advantage Workshop: Designing Your Value Proposition

This workshop introduces U of G research teams to tools that will clearly communicate the potential impact of their work and enable them to write value-focused grant applications. Teams will also discover how clear communication and persuasive value propositions can mobilize teams and external partners more successfully. You will: Craft project descriptions to effectively communicate pertinent information using a step-by-step process; and Articulate, both verbally and in writing, why solving specific research problems matters and should be supported....

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