NPC Webinar: Building a Brand Strategy - The DNA of Product Success

Date and Time


Online via Zoom


Building a Brand Strategy: The DNA of Product Success

Terms like USP (unique selling proposition) and MPD (meaningful perceptable difference) get thrown around a lot in the branding world. And for good reason! Companies that don't develop a brand strategy tend to flail and fail, losing retailers, investors and customers in the process. In this webinar, you'll learn actionable tips to develop your brand strategy from CPG exec, Dan Schmitt. He'll share what he's learned from over 30 years in the business and over 200 brand launches.


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