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January 2021

Google My Business

This two part workshop will teach you everything you need to know to get started in Google My Business. Part 1: 10AM-12PM Part 2: 1PM-3PM For more details, and to register, visit the eventbrite page. This event is hosted by an organization external to the University of Guelph.

Skills at Work: 55+

Skills at Work 55+ is a program designed to support entrepreneurs with 1-on-1 support to help you take the next step. Running your own business can be rewarding, but it can also be overwhelming. Each participant is paired with a mentor aligned with their business industry and goals. Start gaining confidence.

Intro to eCommerce

During this workshop, you will learn the 5 key areas of eCommerce: Audience, Product, Fulfillment, Marketing, and Value. Participants will complete an eCommerce Business Model Canvas specific to their business. You'll gain the insight to choose an eCommerce platform that best suits your unique business model. This workshop is led by at least 2 facilitators—a technical implementation expert and a marketing and branding specialist—who are available to answer any questions.

Advantage Workshop: Innovation Toolkit

This online workshop enables researchers and their teams to elevate their dynamic problem solving and communication systems to realize the full value of every team member’s contribution. By embracing new ways of problem-solving and assessing risk, workshop participants will turn their ideas into valuable and well-considered solutions. In this workshop, research teams will:

Ideation: What constitutes a good business idea

"Ideation" is defined as the creative process of generating, developing, and communicating new ideas, where an idea is understood as a basic element of thought that can be either visual, concrete, or abstract. This workshop will help you generate, develop, and evaluate your ideas before launching a new venture. Register for this FREE event. This event is hosted by an organization external to the University of Guelph.

Toolkit Tuesday Lunch & Learn: Vidyard

Innovation Guelph Presents Toolkit Tuesday: Lunch & Learn with Vidyard Whether you already have videos or you’re just getting started, Vidyard is the fastest way to use video for your business. Join us for an engaging session on all things video. Register This event is hosted by an organization external to the University of Guelph.

Digital Marketing 101

Learn what it takes for your business to be visible online. Discuss primary marketplaces to build and promote your business, the basic tools required for a successful social media platform and where your business needs to be visible. Participants will leave with the tools to complete a Digital Marketing Canvas provided in the workshop. Workshop cost: $20.  Register This event is hosted by an organization external to the University of Guelph.

Business 101 Workshop

Completing this workshop will give you the tools you need to create a Business Model canvas as a precursor to a business plan. Additionally, you may be introduced to additional workshops to help your business get to the next level. Register This event is hosted by an organization external to the University of Guelph.

Skills for Research Impact: Planning for Research Impact

Knowledge mobilization 101! Become familiar with knowledge mobilization plans and conceptualize strategies adapted to your goals and audiences. By the end of this workshop, participants will be able to:

Digital Marketing 101

The world has gone virtual. There is a lot to navigate and your business needs are unique. Digital Marketing 101 is an introductory course in all the elements of social media and digital marketing. We will discuss primary marketplaces to build and promote your business, the basic tools required for a successful social media platforms and where your business needs to be visible.

Mind Mapping for your Business

A mind map is an essential diagram used to visually organize information. It is designed to help businesses improve brainstorming sessions, as well as collaboration and communication. This can be used as an organic means to brainstorm and develop thoughts and ideas, allowing you to streamline your working process, save time and boost productivity. This 1.5 hour workshop will go over the basics of what is a mind map, how to structure a mind map and how to interpret mind maps into usable and implementable data for business development.

Map Our Your Shipping

A hands-on shipping workshop with 2H Media. Understanding the costs of shipping your products to customers is one of the key responsibilities of a business owner yet is often overlooked.