SL205751-Winter 2022-MDST*3450 (Media & Communication Studies Program) Social Media Analytics

Sessional Lecturer Work Assignment
Sessional Lecturer, Unit 2
Academic Unit: 
Guelph Humber Programs
Semester(s) of Assignment(s): 
Winter 2022
Number of Available Work Assignment(s) / Sections: 
1
Level of Work Assignment(s): 
1
Right of First Refusal (RoFR)
A Sessional Lecturer holds a RoFR (i.e., for a particular course) if they have successfully taught the course in the past six (6) semesters. A SL who holds a RoFR to this course is required to exercise their right by way of the online hiring system. Also see: What is Right of First Refusal (RoFR)?
A Sessional Lecturer Currently Holds a Right of First Refusal for this Course: 
No
Course Details
Course Number: 
MDST*3450 (Media & Communication Studies Program)
Course Name: 
Social Media Analytics
Course Format: 
In-Class
Course Description: 
See Course Calendar
Other Course Description or Assignment Information: 
Students in this course explore the ways in which social media have empowered consumers, while simultaneously creating a multitude of opportunities for organizations to engage with consumers in real time. They learn how marketers gather important data from social media and gain insights that allow them to create and deploy highly targeted campaigns. Students discover how to use powerful analytics tools, such as engagement analytics, social network analysis, sentiment analysis and targeted influence, to leverage social media data to meet marketing objectives. -To view course outlines from previous offerings of this course (if available), please visit: https://www.guelphhumber.ca/academic-services/course-outlines IMPORTANT NOTE: University of Guelph-Humber will progress its return to more conventional course delivery and offer in-person instruction for many courses in Winter 2022 in line with the Vice-Provost’s letter of Oct 14, 2021 (https://www.guelphhumber.ca/covid-info). Compliance with the University of Guelph COVID-19 Vaccination Policy (https://www.uoguelph.ca/hr/staff-faculty-hr-policies-support-staff/713-covid-19-vaccination-policy) will continue to be required. To access the University of Guelph-Humber (Humber College campus), you will also be asked to complete Humber College’s Guardian App Self-Assessment before every visit to campus. More information on University of Guelph-Humber’s Return to Campus can be found at: https://www.guelphhumber.ca/campus-return. IMPORTANT NOTE REGARDING WINTER 2022 WORK ASSIGNMENTS AND COURSE DELIVERY (FOR SECTIONS LISTED AS IN-CLASS): Should conditions change and requirements are placed on the University and its employees by public health bodies, local, provincial, and federal governments, courses posted as ‘In-Class’ may have to switch to an alternative delivery format (see https://opened.uoguelph.ca/academic-continuity). By applying to this work assignment, you are agreeing to fulfill the duties in the mode of delivery posted and switch as required. The University’s COVID-19 website (https://www.guelphhumber.ca/covid-info) provides important information about campus protocols and guidelines for those working on campus. - Classes held on University of Guelph-Humber campus (Toronto).
Projected Class Enrolment: 
36
Anticipated Duties and Responsibilities
Anticipated Duties and Responsibilities: 
Orientation-Training
Office Hours
Preparation
Student Consultation
Lecturing
Email Correspondence/Monitoring
Conducting Labs/Seminars
TA Coordination Meetings
Invigilating Exams
Grading
Other Duties (specified below)
Other Duties Described: 
Instructor may be required to participate in course website training.
Qualifications
Required Qualifications
Degree: 
Other
Bachelor's degree related to field
Prior Teaching Experience: 
Successful teaching related to field at college or university level
Required competence, capability, skill and ability related to course content: 
3+ years industry experience in the field of social media analytics.
Preferred Qualifications
Degree: 
Other
Post-graduate degree related to field
Prior Teaching Experience: 
Many years of successful teaching related to contents of the course.
Specific Preferred competence, capability, skill and ability related to course content: 
Candidates should provide in their application evidence of prior teaching experience and teaching success/excellence related to course content, which may include a dossier, teaching philosophy, examples of teaching innovations, course developments, evaluations of previously taught courses (e.g., peer evaluations and/or student feedback), reference letters, and any other relevant information they wish to have evaluated by the selection committee (some documents on file in the department or program, such as UofGH Student Feedback Questionnaires of courses taught on UofG contracts, may also be used). Relevant scholarly publications in the field. Specific Industry Experience.
Days Required and Wages
Days and Times Required: 
Section 01: Thursday 11:40 AM - 2:20 PM
Period of the Work Agreement (Start Date and End Date): 
January 6, 2022 to April 30, 2022
Wages (per semester, per full-load): 
minimum $7,617.56 (effective 2021/22)
Other Posting Information
Application Deadline (All postings will automatically expire at 11:59 pm on this day): 
Tuesday, December 7, 2021
Posting Email Contact: 
ghadmin@guelphhumber.ca
Hiring Contact Information: 
ghadmin@guelphhumber.ca Please apply through the online application process only: http://www.uoguelph.ca/sessional_ta/ NOTE: Applications via e-mail will not be accepted. If you have technical issues with the online application, please contact Computing and Communications Services (CCS) at University of Guelph: Email: 58888help@uoguelph.ca , Phone: 519-824-4120 ext. 58888

At the University of Guelph, fostering a culture of inclusion is an institutional imperative. The University invites and encourages applications from all qualified individuals, including from groups that are traditionally underrepresented in employment, who may contribute to further diversification of our Institution. For more information, the Office of Diversity and Human Rights (DHR) is a welcoming, safe and confidential one-stop shop for information, training and support on issues relating to diversity and human rights on our campus.
SL work assignments are unionized with CUPE3913 and their terms and conditions of work are covered by the Unit 2 Collective Agreement between the University and CUPE 3913 (email contact: president@cupe3913.on.ca).

All applicants must be eligible to work in Canada specifically at the University of Guelph before applying for an academic work assignment. All successful applicants must reside in Ontario and must be able to attend on-campus in-person meetings as required