Course Number:
BADM*4050 (Business Program)
Course Name:
Marketing Research Project
Other Course Description or Assignment Information:
- In this project-based course, students work in groups and identify, develop and complete an applied marketing research activity. Topics include marketing research process, research ethics, sampling design and design of survey instruments, execution of interrelated qualitative and quantitative research projects, and report writing.
- Classes held on University of Guelph-Humber campus (Toronto)
- To view course outlines from previous offerings of this course, please visit: https://www.guelphhumber.ca/academic-services/course-outlines
Projected Class Enrolment: