Professor Emeritus Publishes Book on Authoritative Presentation of Affect Control Theory
Self-esteem is a concept which everybody experiences, either positively or negatively, but there is some conceptual confusion in self-esteem theory and research arising from a failure to clearly distinguish between self-feelings and self-conceptions. This book addresses the issue by replicating past studies with analysis of original data and proposing a three-factor theory of self-sentiments consisting of self-esteem, self-efficacy and self activation.
Neil J. MacKinnon is professor emeritus at the University of Guelph, Canada. His book Symbolic Interactionism as Affect Control is an authoritative presentation of affect control theory; and a more recent book Self, Identity, and Social Institutions with David Heise presents a dynamic model of the self in the context of social institutions.
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