Sport and Event Management (BComm) | Gordon S. Lang School of Business and Economics

Sport and Event Management (BComm)

sport management students


Develop a game-winning career strategy in the sport and event industry.


Lang’s Sport and Event Management major will prepare you for professional and leadership roles in the global sport, media and event industry. You will receive a focused education from Lang’s renowned scholars in sport management as well as a BComm degree, providing you with career-focused business skills in finance, marketing and communications.

You will dive head-first into key aspects of the sport industry, including sponsorship, media, event hosting, stakeholder engagement and organizational leadership. Your courses will extend beyond traditional lectures and will include group projects, in-class simulation and case-based learning to help link theory with industry practice.

Apply yourself with co-op.

With Lang’s robust co-op option, you have the ability to add valuable work experience to your resume. You will work on various projects that will challenge and prepare you to launch your career.

Sample co-op projects include:

  • Supporting the hosting of a national championship. 
  • Event marketing for professional sports teams.
  • Measuring the economic, environmental and social impact of sports and events.


students infront of the Toronto Raptors logo

Build your network.

The Guelph Sports Management Association student group has over 100 members and hosts an annual job fair where students can network with industry employers. Previous employers have included Basketball Canada, Toronto Blue Jays and MLSE.


Connect with the Guelph Sport Management Student Association
photo of Richard Pound, former chair of IOC and chair of institute for sport business and leadership

We are connected.

Lang’s International Institute for Sport Business and Leadership advisory board helps to guide the program’s academics, ensuring course content is relevant to today’s sports industry. The board features global leaders in sport management, e-gaming, sport media, and is chaired by former IOC VP and anti-doping advocate, Richard Pound.


Learn more about the Institute
student listening to another student

Go beyond the classroom.

You’ll be encouraged to participate in applied learning opportunities through independent study courses, study abroad, and industry networking events. On completion of the program, you will be prepared for positions in the field of sport marketing, facility and event management, sport media and communication, and sport policy development.

create your own path

Pair your BComm major with a minor or certificate and engage in professional development opportunities to craft your own personal career path.

Lang's Sport and Event Management major is flexible enough for you to declare a minor, add a leadership certificate and add valuable experiential, hands-on learning to your resume. With 9 business minors to choose from (and plenty more from other disciplines), you'll have plenty of opportunities to pursue your passion and create your own career path.

Do you want to become an athletic director?  Major in Sport and Event Management and minor in HR Management.
Do you want to work in sport sponsorship? Major in Sport and Event Management and minor in Project Management.
Do you feel like working in sports marketing?  Major in Sport and Event Management and minor in Marketing


Sample career options:

  • Account executive, ticket sales
  • Events coordinator
  • Facility manager
  • Festival operations manager
  • Program coordinator

Sample employers:

  • CFL
  • City of Vancouver
  • Golf Canada
  • IMG
  • MLSERight to Play
  • Sportsnet
  • Woodbine Entertainment


Lang's Sport Management faculty are globally recognized experts in their field and are on the pulse of today's sports industry. 

Our expert faculty include:


Schedule of Studies

Degree requirements (20.00 Total Credits) consisting of:

  • 15.00 required core courses
  • 1.50 restricted electives
  • 0.00 MGMT*1100 (Business Career Preparation)
  • 1.50 liberal education electives
  • 2.00 free electives


Semester 1 - Fall

  • ACCT*1230 [0.50] Introduction to Financial Accounting
  • ECON*1050 [0.50] Introductory Microeconomics
  • MCS*1000 [0.50] Introductory Marketing
  • MGMT*1000 [1.00] Introduction to Business

Semester 2 - Winter

  • ECON*1100 [0.50] Introductory Macroeconomics
  • HROB*2090 [0.50] Individuals and Groups in Organizations
  • HTM*2020 [0.50] The Business of Sport and Event Tourism
  • MATH*1030 [0.50] Business Mathematics
  • 0.50 electives

Semester 3 - Fall

  • ACCT*2230 [0.50] Management Accounting
  • HTM*2220 [0.50] Communication and Media Strategy in Sport and Events
  • MCS*2020 [0.50] Information Management
  • STAT*2060 [0.50] Statistics for Business Decisions
  • 0.50 electives

Semester 4 - Winter

  • FIN*2000 [0.50] Introduction to Finance
  • HTM*2070 [0.50] Event Management
  • HTM*3220 [0.50] Sales, Sponsorship and Stakeholder Engagement in Sport (first offering Winter 2021)
  • MCS*3030 [0.50] Research Methods
  • MGMT*1100 [0.00] Business Career Preparation
  • 0.50 electives

Semester 5 - Fall

  • HTM*3020 [0.50] The Impact of Business on Sport Industry
  • HTM*3120 [0.50] Service Operations Analysis
  • HTM*3160 [0.50] Destination Management and Marketing
  • MGMT*3140 [0.50] Business Analytics
  • 0.50 electives

Semester 6 - Winter

  • HROB*2290 [0.50] Human Resources Management
  • MCS*3040 [0.50] Business and Consumer Law
  • MGMT*3020 [0.50] Corporate Social Responsibility
  • MGMT*3320 [0.50] Financial Management
  • 0.50 electives

Semester7 - Fall

  • HTM*4080 [0.50] Experiential Learning and Leadership in the Hospitality and Tourism Industry
  • HTM*4090 [0.50] Hospitality Development, Design and Sustainability
  • MGMT*4000 [0.50] Strategic Management
  • 1.00 electives

Semester 8 - Winter

  • HTM*4020 [0.50] Advanced Concepts in Sport and Event Management (first offering Winter 2022)
  • HTM*4250 [0.50] Hospitality Revenue Management
  • 1.50 electives


Restricted Electives 

In addition to the required credits listed above, students must take a minimum of 1.50 credits in restricted electives. Restricted electives are listed below:

  • EDRD*3160 [0.50] International Communications
  • EDRD*3500 [0.50] Recreation and Tourism Planning
  • HIST*2130 [0.50] Modern Sport - A global history
  • HIST*2280 [0.50] Hockey in Canadian History
  • HROB*2010 [0.50] Foundations of Leadership
  • HROB*3090 [0.50] Training and Development
  • HROB*3100 [0.50] Developing Managerial and Leadership Competencies
  • MCS*2600 [0.50] Consumer Behaviour
  • MCS*4300 [0.50] Marketing and Society
  • PSYC*3480*DE [0.50] Psychology of Sport


Additional information:

  • 1200 hours of verified work experience in the sport and the event-related industry is required for students to be eligible for graduation.
  • 700 hours of sport and event-related work experience must be completed before a student enters semester 7.


Note: This Schedule of Studies is for the SPMT Major. A Schedule of Studies will be different for those in the co-op stream.


For the Sport and Event Management Minor

A minimum of 5.00 credits is required including:

  • MCS*1000 [0.50] Introductory Marketing
  • HTM*2020 [0.50] The Business of Sport and Event Tourism
  • HTM*2070 [0.50] Event Management
  • HTM*2220 [0.50] Communication and Media Strategy in Sport and Events
  • HTM*3220 [0.50] Sales, Sponsorship and Stakeholder Engagement in Sport

0.50 additional credits from:

  • MGMT*3020 [0.50] Corporate Social Responsibility
  • PHIL*2120 [0.50] Ethics
  • PHIL*2600 [0.50] Business and Professional Ethics
  • POLS*3440 [0.50] Corruption, Scandal and Political Ethics


Restricted electives (2.00 credits) from list below:

  • EDRD*3160 [0.50] International Communications
  • EDRD*3500 [0.50] Recreation and Tourism Planning
  • HIST*2130 [0.50] Modern Sport - A Global History
  • HIST*2280 [0.50] Hockey in Canadian History
  • HROB*2010 [0.50] Foundations of Leadership
  • HROB*3090 [0.50] Training and Development
  • HROB*3100 [0.50] Developing Managerial and Leadership Competencies
  • HTM*3020 [0.50] The Financial Impact of Business on Sport Industry
  • HTM*3160 [0.50] Destination Marketing
  • MCS*2600 [0.50] Fundamentals of Consumer Behaviour
  • MCS*4300 [0.50] Marketing and Society
  • MGMT*3140 [0.50] Business Analytics
  • PSYC*3480*DE [0.50] Psychology of Sport

1.50 credits may also come from outside this list with prefix HK, NUTR, or in consultation with a faculty advisor.

Note: not all restricted elective courses identified in this list will necessarily be open to all students in the Sport and Event Management minor. Some courses have priority access restrictions or may be limited to students enrolled in the major from which the courses are drawn. In some cases, a Course Waiver Request form signed by the instructor/department may be required in order for students to add these courses to their schedule. Please consult with the department offering the course about possible access. Some courses may also have prerequisites that are identified in course descriptions in the academic calendar.




Estimated Cutoff Ranges: 78-82% for all majors.

Note: Estimated cutoff ranges are based on the admission averages from previous years and are provided solely as a point of reference. Exact cutoffs for the current cycle will be determined by the quantity and quality of applications received and the number of spaces available in the program. Co-op averages will often exceed the estimated cutoff ranges.

Ontario Highschool requirements:

  • ENG4U
  • MHF4U
  • 1 additional 4U Math course
  • 3 additional 4U or 4M courses

For more information, visit the Admissions website.

Our Alumni include

Scholarships include:

The University of Guelph has an extremely generous scholarship program that recognizes academic achievements and supports students in their continuation of study. Below are some helpful links to entrance scholarships.

Top scholarship at the University of Guelph

Domestic entrance scholarships

International entrance scholarships