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Marketing Management Major

Marketing Management

Admission Requirements

Delve Into Marketing and Consumer Research

 Gain the Best of Both Worlds

The Marketing Management (MKMT) major consists of a balanced curriculum of marketing and liberal education courses that provide students with an understanding of the world you will work and live in as active and engaged citizens.

 Build Marketing and Leadership Foundations

Students will gain knowledge in creating, communicating, and delivering product offerings to create value to stakeholders in a global and connected economy, opening a variety of career paths.

 Engage in Interdisciplinary Studies

Lang's Marketing Management major strengthens your understanding of consumer behaviour and decision-making – critical abilities for any effective marketer or business leader.

Why Marketing Management?

Graduates of the University of Guelph's Marketing Management major are equipped with the practical and theoretical knowledge in marketing specific topics, including consumer psychology, market research, advertising pricing, product development, quality management and consumer law, with plenty of opportunities to learn outside of the lecture hall with an international exchange at one of our partner universities or helping a local business develop a marketing plan for a course credit

What You Will Learn

Semester 1
  • Introductory Microeconomics
  • Introduction to Business
Semester 2
  • Introductory Financial Accounting
  • Introductory Macroeconomics
  • Introductory Marketing
Semester 1 or 2
  • Business Mathematics
  • Introduction to Psychology

Semester 3
  • Management Accounting
  • Individuals and Groups in Organizations
  • Business Communication
Semester 4
  • Business Career Preparation
  • Economic Statistics
  • Making Sense of Data in Psychological Research
  • Statistics for Business Decisions
Semester 3 or 4
  • Information Management
  • Fundamentals of Consumer Behaviour
  • Business and Consumer Law

  • Operations Management
  • Introduction to Finance
  • Research Methods
  • Marketing Analytics
  • Marketing Communications
  • Financial Management

  • Consumer Information Processes
  • Marketing Strategy
  • International Marketing
  • Corporate Social Responsibility
  • Strategic Management

Explore All Courses

Gain Valuable Experience Through Co-op

Our Marketing Management co-op provides over 20 months of real-world co-op experience, designed to facilitate the transition of students from academic studies to a professional career improving students’ job search skills, work performance and networking abilities, and boosting resume experience.

Learn more about the Marketing Management co-op


In 2021, more than $42.7 million in scholarships was awarded to U of G students. Learn more about applications, requirements and available Scholarships.

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