Why Marketing Management?
Graduates of the University of Guelph's Marketing Management major are equipped with the practical and theoretical knowledge in marketing specific topics, including consumer psychology, market research, advertising pricing, product development, quality management and consumer law, with plenty of opportunities to learn outside of the lecture hall with an international exchange at one of our partner universities or helping a local business develop a marketing plan for a course credit.
To see all courses offered in this degree, visit our 2023-2024 Academic Calendar.
What You Will Learn
- Introductory Microeconomics
- Introduction to Business
- Introductory Financial Accounting
- Introductory Macroeconomics
- Introductory Marketing
Semester 1 or 2
- Business Mathematics
- Introduction to Psychology
- Management Accounting
- Individuals and Groups in Organizations
- Business Communication
- Business Career Preparation
- Economic Statistics
- Making Sense of Data in Psychological Research
- Statistics for Business Decisions
Semester 3 or 4
- Information Management
- Fundamentals of Consumer Behaviour
- Business and Consumer Law
- Operations Management
- Introduction to Finance
- Research Methods
- Marketing Analytics
- Marketing Communications
- Financial Management
- Consumer Information Processes
- Marketing Strategy
- International Marketing
- Corporate Social Responsibility
- Strategic Management
Gain Valuable Experience Through Co-op
Our Marketing Management co-op provides over 20 months of real-world co-op experience, designed to facilitate the transition of students from academic studies to a professional career improving students’ job search skills, work performance and networking abilities, and boosting resume experience.
To see all courses offered in the co-op program, visit our 2023-2024 Academic Calendar.
Delve Into Marketing and Consumer Research
Gain the Best of Both Worlds
The Marketing Management (MKMT) major consists of a balanced curriculum of marketing and liberal education courses that provide students with an understanding of the world you will work and live in as active and engaged citizens.
Build Marketing and Leadership Foundations
Students will gain knowledge in creating, communicating, and delivering product offerings to create value to stakeholders in a global and connected economy, opening a variety of career paths.
Engage in Interdisciplinary Studies
Lang's Marketing Management major strengthens your understanding of consumer behaviour and decision-making – critical abilities for any effective marketer or business leader.
What Can You Do with a Degree in Marketing Management?
Upon graduating, you will be ready to start your career as a more engaged, active global citizen, built on the Department of Marketing and Consumer Studies’ expertise in the field of marketing and consumer research from a liberal education philosophy perspective. The courses and experiences offered in the degree open a variety of marketing and leadership paths upon graduation.
Here are just a few careers our Marketing Management graduates have successfully pursued:
- Marketing director
- Retail buying consultant
- Brand manager
- Market research or public relations
Hear From A Marketing Management Student
"The profs at Lang know how important it is to balance textbook knowledge and real-life information. Their impact on my personal and professional life exceeds anyone else, including my family. As an international student, the support I received from Lang was important to my growth."
Explore admission requirements for Canadian, international, transfer, and mature students. Start your journey today!
Scholarships & Bursaries
We offer a wide range of financial aid programs to assist with funding your education at the University of Guelph.
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