Marketing Management (BComm program) | Gordon S. Lang School of Business and Economics

Marketing Management (BComm program)

marketing students

Lang's Marketing Management major strengthens your understanding of consumer behaviour and decision-making – critical abilities for any effective marketer.

You will graduate with a Bachelor of Commerce degree, providing you with a strong foundation of transferable business skills in accounting and finance. In addition to these core business areas, you can choose from a wide variety of marketing specific topics including consumer psychology, market research, advertising pricing, product development, quality management and consumer law. There are plenty of opportunities for you to learn outside of the lecture hall such as participating in an international exchange at one of our partner universities or helping a local business develop a marketing plan for a course credit. Upon graduating, you will be ready to start your career as a more engaged, active global citizen.

$27,000 available in awards and scholarships
20+ diverse marketing courses to choose from
20 months of paid co-op experience


Descriptive transcript.

"I love the graduates that are coming out of U of G. They are very down to earth and driven individuals. That fits the culture of our company really well."

Marketing Management (BComm) alumnus Matt Johnston, Co-Founder of Collective Arts Brewing

Learn more about Matt and his business philosophy


Meet our students and recent graduates


Lang's Marketing Management major is versatile and flexible and will give you a solid base of transferable business skills, equipping you to pursue a number of unique career paths. 

Want to become an entrepreneur? Major in Marketing Management, minor in Entrepreneurship
Want to gain an understanding of marketing analytics? Major in Marketing Management, minor in Business Data Analytics
Want to complement your degree with additional skills? Major in Marketing Management and chose from one of 50 non-business minors.
Want to add additional leadership skills?  Complete a certificate in leadership.

Kick Start Your Career

Lang's co-op option develops your professional and leadership abilities through relevant work experience outside of the classroom. You can even choose to complete a project-based assignment or an individual study for course credit.


Build your career

Graduates of the University of Guelph's Marketing Management major are employed by some of the most respected brands and organizations in the world.

  • Kraft Canada
  • Ipsos Reid
  • Bell Canada
  • PepsiCo
  • Loblaws
  • Canadian Tire
  • Tim Hortons
  • TD Financial Group

Job titles of recent Marketing Management graduates:

  • Brand manager
  • Marketing analyst
  • Research analyst
  • Marketing director
  • Marketing manager
  • Sales manager


Sample courses include:

Fundamentals of Consumer Behaviour This course examines the ways in which consumers respond to stimuli employed in the marketing and communications of products, services and ideas.
International Marketing This course examines the study of marketing in a global context with specific emphasis on the strategic implications of marketing in different countries and cultures.
Marketing Analytics This course teaches students decision making theory and the methods of analysis that support decision making within marketing. Topics include customer, competitor and market analysis and methods such as forecasting and decision modeling.


View the full course list



Estimated Cutoff Ranges: 78-82% for all majors.

Note: Estimated cutoff ranges are based on the admission averages from previous years and are provided solely as a point of reference. Exact cutoffs for the current cycle will be determined by the quantity and quality of applications received and the number of spaces available in the program. Co-op averages will often exceed the estimated cutoff ranges.

For more information, visit the Admissions website.

Meet our alumni

Many business leaders have graduated from the University of Guelph's Bachelor of Commerce program. Meet some of our most notable alumni.

Scholarships include:

The University of Guelph has an extremely generous scholarship program that recognizes academic achievements and supports students in their continuation of study. Below are some helpful links to entrance scholarships.

Top scholarship at the University of Guelph

Domestic entrance scholarships

International entrance scholarships