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Marketing Theory F17 (MCS*6100)

Course code: 
MCS*6100
Course term: 
Fall
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PDF icon MCS 6100 Marketing Theory F17.pdf [1]201.28 KB

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The Gordon S. Lang School of Business and Economics at the University of Guelph is committed to developing leaders with a social conscience, an environmental sensibility and a commitment to their communities. We offer a wide range of specialized programs in business and economics across undergraduate, graduate and professional education.

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  • Department of Economics & Finance
  • Department of Management
  • Department of Marketing & Consumer Studies
  • School of Hospitality, Food & Tourism Management
  • Executive Programs (MBA / MA Leadership)

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  • Business Career Development Centre
  • John F. Wood Centre for Business & Student Enterprise
  • International Institute for Sport Business and Leadership
  • Marketing Analytics Centre


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Source URL:https://www.uoguelph.ca/mcs/course-outlines/marketing-theory-f17-mcs6100

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[1] https://www.uoguelph.ca/mcs/sites/default/files/MCS%206100%20Marketing%20Theory%20F17.pdf