Sport and Event Management
Why Sport and Event Management?
This program builds on a strong foundation of commerce courses in marketing, accounting, economics, human resource management and strategy. Graduates of the Sport and Event Management program will develop knowledge in key aspects of sports, such as sponsorship, media, event hosting, stakeholder engagement and organizational leadership. Students in this program will complete courses that extend beyond the classroom into in-field experience, guest lectures, case competitions and a connection to Lang’s International Institute for Sport Business and Leadership.
To see all courses offered in this degree, visit our Academic Calendar.
Engage in Interdisciplinary Sport Studies
Through commerce courses in marketing, accounting, economics, human resource management and strategy, students in Sport and Event Management will develop knowledge of key sport aspects, including sponsorship, media, event hosting, stakeholder engagement and organizational leadership.
Go Beyond the Classroom
Courses in the Sport and Event Management major extend beyond the traditional lecture-based format to include community-based group projects, guest lecturers, in-class simulations and case-based learning to help pair academic expertise and theory with industry experience.
Build Your Network
Connect with the Guelph Sports Management Association student group, which hosts an annual job fair where students can network with industry employers, as well as Lang’s International Institute for Sport Business and Leadership advisory board to delve into today’s sport world as it relates to curriculum.
Gain Valuable Experience Through Co-op
Our Sport and Event Management co-op provides over 20 months of real-world co-op experience, designed to facilitate the transition of students from academic studies to a professional career improving students’ job search skills, work performance and networking abilities, and boosting resume experience.
Co-op experiences can include:
- Supporting the hosting of a national championship.
- Event marketing for professional sports teams.
- Measuring the economic, environmental and social impact of sports and events.
Hear From A Sport And Event Management Student
The friends that I met in my business classes are still some of my best friends today. I always felt that U of Guelph was just a very welcoming environment. The profs are very welcoming, which made all the students feel more comfortable. They encourage you to chat and work together which is how I met a lot of my friends. Lang and U of G prepared me very well for my career.
Discover More Options
Students considering the Sport and Event Management program may also be interested in studying Management, Economics and Finance, Marketing Management, or select from our other majors.
Admission Requirements
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Scholarships & Bursaries
We offer a wide range of financial aid programs to assist with funding your education at the University of Guelph.
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