University of Guelph 1999-2000 Diploma Program Calendar

Course Description

DFN*3100 Marketing F(4-0) [0.50]

An introductory course in marketing as it relates to food and nutrition services. Emphasis will be placed on assessing consumer behaviour in today's highly competitive markets. The market mix, the marketing process and strategy planning are included. Product/service marketing from beginning to end is covered in a special class project.

Location: Alfred, Kemptville
Course Profile

1999-2000 Diploma Program Calendar
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Last revised: January 1999.